Job Description

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:




Create, build and Lead execution AKA Group Account Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health across Europe and Global Markets.




KEY RESPONSIBILITIES:




Define and lead aligned seasonal marketing calendar incorporating all relevant aspects of product, retail, and brand activity Execute with excellence, the seasonal 'Account Marketing Calendar' to ensure that adidas wins at the point of purchase instore and online by category, in key doors and fascias against the agreed KPI's Create, deliver and execute the AKA consumer activation activity against targeted categories / concepts across all channels and platforms Secure the highest share of space, within key destination doors and locations Drive and secure sell through and consumer engagement with share growth ensuring all
commercial and strategic goals are met
Measure the effectiveness of the account activation plans' ensuring execution with excellence visually and via sell out Accountable and manage the seasonal Retail & Events activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process Understand product, customer and consumer needs from the European markets and all channels Be the "Retail consumer activation" point of contact both internally and externally Responsible and accountable for the execution and implementation process for Retail & Activations tool kits needed from briefing customer requirements to in-store deployment Closely co-operate with EMEA / Global Brand teams (most importantly Global creation
team and BUs) to secure abest practice level of implementation of global strategy
Accountable and lead the seasonal digital activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process Understand product, customer and consumer needs from the European markets and all channels Be the Digital and Activation point of contact both internally and externally. Work closely with DPC team to drive sales and brand performance across AKA's Responsible and accountable for leading the execution and implementation process for digital tool kits needed from briefing customer requirements to multi-channel deployment Conduct relevant reporting activities to measure the efficiency and commercial success Manage budgets and costs within agreed measures Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process.




KPIS




AKA Sales and Margin vs. Budget AKA category / competitor market share AKA objective feedback AKA Online and instore SOS.




KEY RELATIONSHIPS:


AKA Sales teams AKA Merchandising Team EMEA Brand Activation Teams Global / EMEA Category Teams, Business Units Europe/Global Sales Strategy & Business Development, Wholesale Cluster Brand Activation Teams Global & WE Consumer Experience Teams




KNOWLEDGE, SKILLS AND ABILITIES:


High professional maturity Highly collaborative with strong communication skills High influencing skills and ability to make fact-based decisions Strong analytical skills Working Knowledge of End-to-End Brand / Account Campaign building Structured, organized and process orientated Strong business acumen, ability to assume a broader perspective (cross-markets/ global) Ability to work effectively within a team environment and under pressure Intermediate to advanced skills in MS Office Fluent in English




REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:






Minimum 8 Years Sports Industry experience. Minimum 3 Years People Management experience Minimum 3 Years Account Marketing / Brand Activation Experience




AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.




COURAGE: Speak up when you see an opportunity; step up when you see a need..


OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.


INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.


TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.


INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.


RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Director Activation - ASOS, Amazon & Sports Direct
BRAND:
LOCATION:
Stockport
TEAM:
Merchandising & Planning
STATE:
COUNTRY/REGION:
GB
CONTRACT TYPE:
Full time
NUMBER:
531449
DATE:
Aug 1, 2025