Job Description

At Better Collective, we are redefining the sports media landscape by creating engaging and innovative content that captivates audiences across the globe. We are recruiting a

Director of Audience to spearhead the development of new content formats and audience growth across emerging channels and markets that unlock new monetization opportunities.


This is a fast-paced and dynamic role that requires a strategic thinker with a deep understanding of audience behaviors, analytics, digital best practices and emerging trends in media consumption. The position requires exceptional interpersonal skills and the ability to deliver change across a large, international organization.

Key responsibilities

Content Innovation:

Collaborate with existing teams to develop and execute strategies for creating innovative content formats that resonate with target audiences and set new industry trends. Work with editorial, commercial and product teams to brainstorm, prototype, and launch new content initiatives across various media formats (e.g. apps, video, podcasts, interactive content, newsletters etc). Evaluate the success of new formats using performance metrics and audience feedback, iterating based on insights to maximize impact.

Channel Expansion:

Identify and explore emerging platforms and new distribution channels that align with audience growth objectives. Develop and execute content strategies to grow audiences, maximize engagement and improve discoverability across platforms, including (but not exclusively) social media, Google Search & Google Discover.

Audience Insights:

Analyse audience data and monitor platform trends to inform content and channel strategies tailored for growth and engagement, ensuring our content resonates with existing and new audiences. Foster community building and fan loyalty through interactive content, events, and personalized experiences. Drive knowledge sharing covering digital best practices, data literacy and audience engagement strategies. Produce regular performance insights reports to help leaders assess performance effectiveness and refine approaches.

Monetization Strategy:

Collaborate with the business development team to identify monetization opportunities across new content formats and channels. Develop and implement strategies to convert audience engagement into revenue through subscriptions, partnerships, advertising, and other monetization models. Regularly assess the performance of monetization strategies and adjust tactics to optimize revenue generation.

Collaboration and Leadership:

Partner closely with leaders in our international hubs to integrate audience insights into actionable growth strategies. Work closely with cross-functional teams, including editorial, business intelligence, product and commercial, to ensure alignment and effective execution. Act as a thought leader within the organization, fostering a culture of innovation and experimentation.

Requirements

At least 7 years of media experience, including in audience strategy, digital media, visual journalism or editorial leadership. Experience directing editorial strategy and connecting it to brand and business impact. Demonstrated success in growing audience reach and engagement through innovative editorial strategies. Excellent analytical skills with a track record of translating audience data into editorial action, using it to shape strategies and inform distribution.

Preferred qualifications/skills

Experience in audience development, social media, or a related field Excellent communication and collaboration skills, with the ability to work effectively with multiple teams and stakeholders. Familiarity with social media platforms and best practices for engagement Knowledge of SEO and content optimization best practices Creative problem-solving skills and a willingness to experiment and try new strategies Superb communication and leadership skills, with the proven ability to influence decisions and collaborate effectively across departments. Ability to work independently while also thriving in a fast-paced, collaborative environment. Self-starter with a track record of adaptability and problem-solving in a rapidly evolving media landscape. Strong understanding of content formats, digital platforms, and emerging media trends.

What we offer

Competitive salary and benefits package. A hybrid work environment (2-days in London office) Opportunities for professional development and career advancement. * The chance to make a significant impact on the future direction of sports media business.