Job Description

Director of Games & Competitions Marketing

Remote (UK or Germany)


Are you a performance marketing leader with a passion for regulated consumer products? Want to shape the future of digital games and competitions across Europe? Bauer Media is hiring a

Director of Games & Competitions Marketing

to lead our cross-market strategy -- spanning paid acquisition, CRM, and retention across diverse markets.


In this role, you'll:
Drive scalable digital marketing strategies across multiple regulated markets Work hand-in-hand with local marketing teams and our central digital hub Own performance KPIs and optimize the customer lifecycle Influence stakeholders at SVP, CMO, and CEO levels across countries Help us build a best-in-class marketing function from the ground up
You'll thrive here if you:
Have 7-10+ years of hands-on experience in performance and lifecycle marketing Know your way around iGaming, lotteries, betting, or regulated consumer apps Can lead without direct reports and operate comfortably in a matrix setup Love data but lead with impact - balancing numbers with commercial intuition
Remote-first, occasional travel to London or market hubs. Be the one to shape the future of consumer entertainment across Europe.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe's largest Publishers. From women's and celebrities' magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France - both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people's everyday lives.

What's in it for you

You'll have 25 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider - Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You'll have the opportunity for flexible working. And much more! Find the full details of our benefits here

Please Note:

We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.

Date:

19 May 2025

Location:

London, GB, NW1 2PL

Req ID:

2767