Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Visa Direct is seeking a Director of Developer Adoption & Experience within the Product, Money Movement Solutions team. This role is based in London and reports to the Senior Director of Innovation and Developer Experience.
You will play a crucial role in leading our efforts to create exceptional developer experiences that accelerate time-to-value and drive platform adoption. You'll own the complete developer journey from first discovery with documentation through testing and production success, building tools and experiences that make complex integrations feel effortless. This role combines technical product expertise with deep empathy for developer needs to create solutions that developers genuinely love using.
You'll drive innovation in developer-facing tools, from AI-powered integration assistants to intuitive self-service portals, while collaborating deeply with our API Platform and Infrastructure team. Your team will build the experience layer that sits on top of our robust platform infrastructure, turning powerful but complex capabilities into delightful developer experiences. Success in this role means creating adoption experiences that drive measurable improvements in developer onboarding, satisfaction, and long-term success on our platform.
Key Responsibilities
Lead developer journey optimization from initial discovery through production deployment and ongoing success
Build developer experience layer for environments including intuitive onboarding flows and self-service interfaces
Create innovative developer tools including self-service portals, API explorers, and AI-powered integration assistants that leverage platform infrastructure
Create and maintain developer-focused documentation, tutorials, and educational content
Develop and execute strategy for SDK development, maintenance, and expansion across multiple programming languages
Establish SDK operating models including release processes, versioning, and community feedback integration
Drive developer success through monitoring tools, analytics, and proactive support automation
Partner with global developer focused teams to gather feedback and drive adoption
Collaborate with the API Platform team to ensure seamless integration between tools and infrastructure
Analyze developer usage patterns and satisfaction metrics to continuously improve experiences
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
software development experience with focused on developer tools or SDK development
product management or technical leadership experience
Deep understanding of developer experience principles and user-centered design
Experience building and maintaining SDKs, APIs, or developer-facing products
Proven track record of driving adoption metrics and developer satisfaction improvements
Experience with developer tooling, documentation systems, and community engagement
Excellent written and verbal communication skills with ability to explain complex technical concepts in jargon-free ways
Proven self-starter unafraid to get into the details, investigate legacy systems, and work with ambiguity.
Strong decision-making skills with experience creating strategic visions, defining execution roadmaps, and developing contingency plans for alternative scenarios
Bachelor's degree in Computer Science, Engineering, or equivalent experience
Preferred Qualifications
Experience at a company with successful developer platform or SDK programs
Background in developer relations, developer evangelism, or community building
Experience with AI/ML tools for developer productivity and automation
Knowledge of modern frontend frameworks and developer tooling ecosystems
Previous experience managing product managers focused on developer experiences
Experience with user research and data-driven product development
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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