Job Description

Location: Multiple regional sites across England, home-based

Salary: Commensurate with experience

Contract: Permanent, full-time

Closing Date: 30th June 2025

Join Anchor - Shape the Future of Sales and Customer Experience

Are you a dynamic, strategic leader with a passion for delivering exceptional sales outcomes and transforming customer experiences? At Anchor, England's leading provider of housing and care for older people, we're seeking an inspiring Director of Sales & New Home Marketing to drive our ambitious national sales programme and elevate our market-leading services.


As a key member of our Senior Leadership Team, you'll spearhead the delivery of our sales and marketing strategies, ensuring high-quality homes are sold on time, within budget, and to the right customers. With a focus on innovation, collaboration, and customer-centricity, you'll play a pivotal role in shaping Anchor's future, fostering strong partnerships, and leading a talented team to achieve excellence.

What You'll Do

Lead with Vision

: Deliver our national sales programme, including outright sales, shared ownership, and secondary resales, meeting ambitious cost and margin targets.

Drive Strategy

: Develop and implement innovative sales and marketing strategies, informed by market research, to maximize opportunities and minimize risks.

Champion Customer Experience

: Ensure customers are at the heart of everything we do, delivering end-to-end service excellence and embracing new technologies to enhance our offerings.

Inspire Teams

: Lead and develop a team of 14, including the Head of Sales, Marketing Manager, and Digital Marketing Manager, fostering a culture of collaboration, continuous improvement, and high performance.

Build Relationships

: Represent Anchor at a senior level, forging strong partnerships with external agencies, local authorities, and regulators such as Homes England and the FCA.

Ensure Governance

: Maintain compliance with regulatory, financial, and group policies, while managing budgets of approximately 35m in annual sales receipts.

Innovate and Plan

: Contribute to Anchor's corporate strategy, horizon scan for market trends, and drive forward-thinking solutions to meet evolving customer needs.

Who We're Looking For

We're seeking a confident, values-driven leader who thrives in a fast-paced, regulated environment and brings:

Proven Expertise

: A track record of senior-level sales leadership in a complex, regulated business, ideally with property market experience.

Strategic Vision

: Strong financial acumen, with experience managing significant budgets and delivering data-driven market and trend analysis.

People Leadership

: A collaborative and inclusive leader with experience managing teams, driving performance, and nurturing future talent through coaching and development.

Customer Focus

: A deep understanding of customer needs and social trends, with a commitment to delivering outstanding services and embracing innovation.

Communication Skills

: Exceptional communication and influencing skills, with the ability to build trust and navigate complex stakeholder relationships.

Qualifications

: Educated to degree level or equivalent, with marketing or sales qualifications being an advantage.

Why Anchor?

At Anchor, we're more than just a housing provider - we're a community dedicated to improving lives through quality homes and services. As part of our Senior Leadership Team, you'll have the opportunity to:


Shape the future of our sales and marketing strategy, making a tangible impact on our customers and communities. Work in a collaborative, inclusive environment that values diversity, creativity, and innovation. Lead with purpose, aligning with our mission to provide exceptional care, support, and homes for older people. Enjoy the flexibility of home-based working with regular travel across our regional sites in England.

Anchor - a great place to work

Anchor is England's largest not-for-profit providers of care and housing for older people. Our heartfelt ambition is to transform housing and care so everyone can have a home where they love living in later life.


We're not-for-profit which means every penny we make or save is invested in the people who live with us, the places they live and the people who work here. That means a better standard of care and customer service, better wages, more investment in training and development and improved facilities.

Our values

Every one of us can make a difference to our residents and play a part in shaping homes and services around their needs.


Our Anchor values of being

Accountable, Respectful, Courageous

and

Honest

apply to us all, whether you manage colleagues as part of your role or not.


Displaying our values can influence those around us to do the same. We can all be leaders at Anchor and should all be driven by the same customer ethos. Our Anchor Leadership Framework helps align these values with the skills and behaviours we demonstrate.

A rewarding environment

From health and happiness to finance and your career, we'll give you all the support you need.

Health & happiness

Gym, fitness and wellbeing discounts Mental health support Flexible working options Access to online GP appointments

Finance

Pension plan - contribute between 4% and 8% and we'll match it or better Quick and easy pension transfer service Savings and financial advice, loans, free life assurance Discounts on shopping, holidays, phones, technology and more

Career

Ongoing personal and professional development programme Leadership Pathways online learning resources Career progression and promotion opportunities

To see our full range of benefits, check out our dedicated being well website Please follow the link or copy and paste https://anchorbeingwell.co.uk/ into your browser

Celebrating diversity, celebrating you

Anchor is proud to be an equal opportunity employer. We aim to celebrate diversity and inclusion in all that we do, as we know that the more diverse our colleagues are, the better care and support we can give to our residents and each other.


We are proud to have an LGBT+ group for our residents, and also Disability, LGBT+ and race and ethnicity colleague networks. These work to celebrate diversity, address concerns, review policy and practice and empower their members. We also have an Inclusive Ambassador network to allow all colleagues to be part of promoting diversity and to be an ally to others.


We are a Gold Standard Inclusive Employer, a Stonewall Diversity Champion, Menopause Friendly and a signatory to the Care Leaver Covenant, HouseProud Pledge and Age Friendly Employer Pledge schemes.