It's an exciting time for a new Director of Sales at New Place Hotel.
There is an exceptional on property sales team with positive growth momentum and you will be supported by an experienced Director of Business Development and the Legacy Hotels Commercial Team.
New Place is a stunning hotel and conference venue. Ornate wrought-iron gates welcome you to a charming venue ideally suited for meetings, events, weddings, and leisure breaks. A unique property that seamlessly blends traditional and modern spaces over 32 acres of landscaped gardens and woodland, including our Grade I listed manor house which houses a restaurant, a bar and meeting rooms a conference centre and multiple event venues.
Your key focus will be on establishing and managing local and national corporate and agency accounts with targeted growth in residential conference, groups and corporate transient business.
You will lead proactive campaigns to support the sales team in driving social banqueting, meeting and events sales and support with wedding sales and marketing.
Whilst primarily a revenue generating role, you will be a key member of the Senior Leadership team, with joint responsibility for hotel profitability.
The Director of Sales reports to the General Manager and is supported by the Director of Business Development (Part-time)
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and works closely with the Legacy Commercial team.
The New Place brand is evolving with internal actions to increase the impact of social media and marketing activities. The Director Of Sales will play a pivotal role in protecting the brand identity and realising revenue growth from marketing activities with agreed return on investment guidelines to support the hotel operating profit.
Your duties and responsibilities will include:
Develop, agree and implement the hotel commercial sales strategy, delivering a quarterly hotel commercial sales plan
Agree and manage new business targets and account management targets
Attend regular senior team meetings to ensure a full understanding of budgets and targets along with regular Business Reviews, Finance and Board meetings, as required
Identify sales opportunities for residential and non-residential clients, carrying out extensive local research
Influence key decision makers through initiative, persistence and a professional approach
Maximise sales leads and referrals, and play an active role in hotel show rounds and familiarisation visits
Drive and keep up-to-date on brand and industry initiatives, ensuring awareness and market knowledge shared
Ensure focus is on proactive sales, driving demand whilst assisting the reactive team in profitable conversion
Ownership of the RFP process at property level, working with distribution partners, revenue team and the Legacy Management Commercial Director.
Share responsibility for all Corporate & Agency communications via soft and hard mailings/marketing and social media / promotions
Maintain and develop close working relationships with key travel agents and hotel booking agents
Ensure the maintenance of HubSpot (CRM), all leads and contacts to be entered and the deal process updated as required
Support the Director of Business Development with local networking, charity partnership and sustainability agenda activities, representing the hotel as required to maximise the benefit of local activities to raise the hotel profile and generate leads.
Deliver sales for the business in line with the agreed pricing policy and budgeted HOP targets
Be familiar with all hotels in the portfolio and maintain full awareness of new developments
Establish good working relationships with other Senior Managers and Sales team to co-ordinate our approach and refer leads
Attend Exhibitions and promotional events as agreed in commercial sales plan
Attend and training courses and conferences as necessary
What are we looking for in you?
Demonstrable experience in hotel sales, preferably with local knowledge
Excellent communication, presentation and sales skills
Ability to effectively influence key customers / corporate contacts / agents / business owners and senior management team to support the sales growth targets
Knowledge of all market segments and sales opportunities
Experience of developing and implementing successful sales and marketing strategies
Strong customer relationship management skills and ability to negotiate
Knowledge of revenue management and account profitability, and RFP systems
Financial management skills and commercial awareness of delivering budgeted figures
Dynamic approach and adaptable to change
What's in it for you?
A competitive base salary
Working in a stunning, well-established property managed by Legacy Hotels and Resorts
Special rates for our team members, and friends and families while travelling and staying in Legacy Hotels and Resorts properties
Support and training in your personal role development
Employee Assistance Programme
Discount vouchers for shopping and leisure activities
Job Type: Full-time
Pay: 38,000.00-55,000.00 per year
Application question(s):
Please confirm that you have proactive UK Hotel Sales Management Experience, either as a Sales Manager, Director of Sales or similar.
Work Location: In person
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