Job Description

About the Opportunity

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Contentful is hiring a Director, Partner Enablement to build and lead a global partner enablement function that equips our systems integrator (SI) and technology (ISV) partners to sell, implement, and expand Contentful successfully at scale. This role sits in our Customer Experience (CX) organization in the Customer Insights & Adoption team. This role operates cross?functionally across a matrixed organization in collaboration with Partner Marketing, Partner Management, and Revenue Operations. The Director, Partner Enablement will manage a small, high?impact global team focused on both SI and ISV enablement.



Partners are a core growth engine for Contentful and a critical delivery arm for customers building modern, composable digital experiences. This leader will create a unified partner enablement strategy and operating model across the entire partner journey -- with the goal of scaling partner impact, improving delivery quality, and driving measurable pipeline, revenue, and adoption outcomes.

What to expect?

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Strategy, leadership, and operating model

+ Own the global

partner enablement strategy and roadmap

for both SI and ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes..
+ Stand up a

programmatic, tier?aware enablement model

that blends GTM and technical tracks, with clear milestones, partner portal checkpoints, and meaningful 1:1 touchpoints with partners.
+ Manage a

global enablement team

with resourcing that includes support from field enablement and partner-led train-the-trainer motions.
+ Collaborate across

a matrixed organization

, including Customer Experience, Partner Management, Partner Marketing, Revenue Operations, Learning Services, and Professional Services to deliver successful outcomes for partners and customers.

GTM partner enablement (commercial readiness)

+ Design role?based

sales curricula

for partner account executives, sales teams, and strategists, including value narrative, ICPs, use cases, pricing/packaging, competitive plays, and objection handling.
+ Build and maintain

partner?ready sales assets

(decks, playbooks, discovery guides, ROI tools) and ensure they're current and discoverable in the Partner Portal.
+ Own the

partner onboarding journey

from signature to first co?sell/co?delivery, with time?bound milestones.
+ Support

internal co?selling with Field Enablement

so Contentful account executives and sales engineers know how to work with partners (rules of engagement, deal registration, joint solution positioning).

Technical/solution enablement (delivery excellence)

+ Partner with Learning Services to define role?based

technical learning paths

and implement

certifications/skill badges

(e.g., Solutions Architect, Personalization).
+ Provide partners with

sandbox/demo environments

, demo scripts, and

reference architectures/blueprints

for common composable stacks (e.g., commerce, search, personalization, orchestration).
+ Establish a predictable cadence of

technical deep dives

aligned with product launches (e.g., Personalization, Studio, AI, Automations, APIs, integrations).

Data, measurement, and partner health intervention

+ Partner with Revenue Operations to make the

Partner Portal and LMS

the system of record for enablement status, tier eligibility, and stage-gated progress.
+ Implement

partner implementation visibility

in Salesforce and enable early?warning signals for at?risk projects; oversee an approach to identify at-risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services.
+ Partner with Revenue Operations to define and report on

enablement KPIs

: partner?sourced/influenced ARR; time?to?first?deal; win rate; certifications per partner; course completions; content engagement; implementation quality (time?to?go?live, escalations); partner NPS/tier progression.
+ Work with Partner Marketing to enable a

Voice of the Partner

loop (surveys, advisory councils) and

Partner Advisory Board

(focused on key partner input) to prioritize enablement investments.
+ Stand up an Exe

Communications and cadence

+ Establish a predictable global/regional

enablement calendar

(quarterly partner updates, roadmap briefings, monthly technical sessions, business?facing GTM workshops) aligned with Field Enablement.
+ Coordinate with Partner Marketing on

communications, campaigns?in?a?box

, and

event programming

, and with Partner Management to identify partners for in-depth enablement support.

What you need to be successful?

-----------------------------------

Required

8-12+ years in B2B SaaS partner ecosystems and enablement, with demonstrated success building

scalable partner enablement programs

that drove revenue and delivery outcomes. Direct experience partnering with

systems integrators and digital agencies

; fluency in their business models, training patterns, and delivery practices.

Data?driven operator

; defines KPIs, partners with Revenue Operations on instrumentation, and communicates impact to executives and the field. People leadership experience managing

global, matrixed teams

and vendors/platforms for enablement (LMS/PRM/portal, content systems).

Desired Skills

Demonstrated POV about

DXP/composable/MACH

systems or adjacent categories (commerce, search, personalization, CDP, experimentation, cloud/web platforms). Program design and

adult learning

sensibilities; can orchestrate GTM and technical curricula with specialists to develop content. Excellent stakeholder management; thrives in

matrixed environments

and can align multiple orgs to a shared enablement roadmap. Technically credible with architects/engineers (APIs, integration patterns, composable architectures) while equally comfortable with sales leadership.

How we'll measure success

Growth in adoption of the

solution partner program

globally; increase in partners achieving higher tiers in the program. Growth in

partner?sourced

and

partner?influenced ARR

and improved

win rate/ACV

on partner?involved deals.

Time?to?first?deal

and

time?to?first?implementation

reduced for new partners; predictable onboarding milestone attainment. Increased

certifications/skill badges

per partner, course completions, and sustained engagement with enablement content. Improved

implementation quality

(time?to?go?live, reduced escalations) and higher partner NPS/tier progression. Adoption of

portal/LMS stage gates

and reliable reporting for leadership and partner communities.

Team and collaboration map

Direct reports:

SI Enablement Lead; ISV/Tech Partner Enablement Lead; (future) Regional enablement capacity (e.g., EMEA).

Key collaborators:

+ Partner Marketing -- campaigns, content, comms, events
+ Partner Management -- portfolio focus, regional alignment
+ Revenue Operations -- data, systems, dashboards
+ Field Enablement -- internal co?sell readiness
+ Learning Services (academy/LMS, certifications)
+ Solutions/Professional Services (reference architectures, assurance, technical deep dives)
+ Product Marketing (value narrative, launches, competitive plays)
+ Partner Operations (PRM/portal governance, process)

What's in it for you?

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Join an ambitious tech company reshaping the way people build digital experiences Full-time employees receive Stock Options for the opportunity to share in the success of our company Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family. We value

Work-Life balance

and

You Time

!A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days Time off to care for and focus on your growing family Use your personal annual education budget to improve your skills and grow in your career Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties An annual wellbeing stipend to care for your physical, financial, or emotional health A monthly communication phone/internet stipend and phone hardware upgrade reimbursement. New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

#LI-hybrid

Who are we?

---------------



Contentful is a leading

digital experience platform

that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native

AI

capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than

700 people

from more than

70 nations

contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

-----------------------------

"Everyone is welcome here"

is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!



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