Job Description

The role sits within the WEM Philips Performance Media team and involves working closely with our 17 markets across the region to enable the next phase of business and digital transformation for Philips. You will work with and report into the Executive Director, and work in collaboration with the wider performance team to ensure the client business objectives are met.
The WEM Performance Director is responsible for leading our digital advertising across Paid Search, Paid Social, Programmatic and Affiliates across the region for Personal Health for Philips. You will be responsible for delivering best-in-class holistic Performance Media strategies and execution, planning and delivering strategies across branding, performance media and ecommerce, and delivering on Philip's business priorities. You will define the ways of working for WEM Performance Media, partnering with both the client to deliver their objectives, as well as the wider performance team to drive a holistic approach to performance media. You will also line manage the Senior channel managers, therefore you will be responsible for their learning and development, and leading the overall holistic performance media strategy, activation and delivery. You will take the lead on instilling best practices, training and innovation across the EMEA hub.
The ideal candidate will be a proactive, a problem-solver, with a proven background in performance media to deliver best service for Philips.
This is an exciting role with excellent career opportunities and benefits within a high-profile team. To that end, we are looking for someone who can hit the ground running, take full ownership of the performance media strategy, and drive excellence of delivery across the account and team overall.
Specific areas of responsibilities involve:

• Senior & high-level stakeholder management across regional Philips team
• Collaboration with local market teams
• Define and deliver the key priorities and workstreams for performance media for Philips
• Define and deliver the test & learn plan for Philips
• Identify and deliver growth opportunities
• Translate the high level and future-facing planning into deliverable channel briefs and strategies
• Ensure high quality and excellent day to day delivery for performance media
• High quality, robust and actionable data and performance analysis & reporting
• Additionally, you will be a part of the OMD EMEA Performance Community, where we want you to share your expertise and knowledge, * You will also have strong relationships with key partners and be up to date on their latest products.
• You will be able to work with other digital teams and feel comfortable discussing how the different channels fitinto the overall marketing mix.
• You will be able to put forward recommendations and forecasts outside of CPA/CPL and showcase to the client how this activity contributes to their KPIs.
• When clients brief you on new work you will distil the brief down and think of the most efficient way to get to an answer.
• You will be responsible for making sure that the work delivered by the team meets client objectives.
• You will lead the client relationship day-to-day and be responsible for campaign strategy and optimisations.
• You will work with the team to make sure that our campaigns are meeting targets, and where needed, making optimizations.
• You will be able to juggle multiple priorities, and understand when and how to delegate work to other people in the team.
• You will need great attention to detail, and you will ensure that the work delivered by the team is of the highest quality.
• You will be a leader in your team, able to recommend new approaches based on your experience.
• You need to be creative in the way you solve problems, able to 'think outside the box' to find solutions to business challenges.
• You will be able to explain complex concepts to clients and colleagues in a way that is easy to understand.
• You will build relationships with people from across the agency and learn from their experience, to unlock new opportunities to grow our client's business
• You will proactively learn about new performance media developments, and continually recommend ways to incorporate new techniques and tactics into our work.
• You will be a personal evangelist for performance buying with a strong POV.
• You will be passionate about the opportunities within performance media and challenge the client to think outside the box and test new ideas.
• You will lead the strategy for your clients and make sure that we are delivering best in class plans
• You will be able to forecast performance of new ideas and get client sign-off.
• You will lead clients briefs with the support of the Senior channel managers, ensuring that we are using the right data and insights and the right partners to deliver an innovative strategy.
• Based on your experience, you will be able to suggest different routes to find the most efficient way to answer any challenge.
• Great client service is obviously essential, but you must also protect your team against unreasonable demands on their time.
• You will manage the workload of the team and make sure that everyone has everything they need to deliver their best work.
• 7+ years of demonstrable experience managing performance media * Whilst we do not expect you to have been hands on in all channels, we do require hands-on activation background in at least one channel, and a strategic understanding of the other channels, as well as a thirst to learn more! * Proven ability to independently manage multiple stakeholders in a fast-paced environment * Knowledge of and experience in the media agency ecosystem * Outstanding verbal and written communication skills * Excellent organizational and leadership skills * Exemplary time management skills, able to prioritize and work well under pressure. * Strong attention to detail * Proven activation and planning expertise across at least one channel * Excellent team management and training experience * You will have a depth of experience across Google Ads, DV360, CM360, TTD, TAM, Amazon DSP , Meta, TikTok, SnapChat, Reddit, Twitter or Partnerize * Experience in campaign management tools such as SA360, Sprinklr or Smartly is highly beneficial * Experience in brand safety and verification solutions including MOAT, IAS and DoubleVerify is highly beneficial (required if coming from a programmatic background) * You will have experience working with a range of industry partners covering a breadth of inventory, audience and data solutions * You will have excellent excel skills * You will have excellent presentation skills, and feel comfortable building and delivering powerpoint presentations to clients * You will be expected to have international experience, having a good degree of familiarity with local market nuances and vendors. * You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and quality of work. * You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture * You will have an excellent understanding of KPI selection within performance media * You will have experience activating performance media and therefore an understanding of best practice across planning, platform choice, campaign type, campaign structure, optimisation, QA, reporting, insight generation and finance * You will be a leader in the team when it comes to defining the best way to apply performance media buying strategies given the brief, budget and data available - challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output * You will ensure your team are engaged and delivering the highest possible quality of work.

Skills Required