Job Description

We are seeking a Digital Performance Director to join our agency team dedicated to a top technology client.
You will be a leading force within the digital performance team, responsible for driving results and being a conduit between central digital teams, local vendors and our clients across the globe. This role will give exposure to all digital performance media, but with an added focus on Connected TV. Experience with CTV activations and vendors is a plus but not necessary as training will be provided.
This is a unique opportunity to work with one of the world's most exciting brands and play a fundamental role in delivering best in class digital execution and strategy. Extensive knowledge of at least one digital channel is key, with the ability to speak to holistic performance regardless of channel or platform a must have.
Drive Digital Performance: Work with digital channel teams (search, social, programmatic, direct & CTV) as well as liaising directly with vendors to ensure consistent, best in class campaign setup, execution and optimisations.
Insight Reporting & Optimisation Coordination: Regularly analyse data to surface campaign-specific and business insights. Put together optimisation plans and ensure these are implemented. Regularly assess and feedback on in-platform optimisations within each channel. There will be a particular focus on optimising CTV Display activity to deliver efficient installs and subscriptions on these devices.
Client Leadership: Act as the main client point of contact across multichannel digital performance campaigns. Lead in-flight performance calls to provide optimisation recommendations and future-facing strategy, as well as QBRs and PCAs that provide actionable and digestible insights for our clients.
Ad Operations, Technical & Creative Co-ordination: Ensure technical teams (e.g. AdOps, Marketing Science etc.) have all required information to run always-on campaigns. This includes coordination of creative changes, individual market copy nuances and correct implementation of tracking.
Digital Innovation: Generate digital channel roadmaps, optimisation frameworks and develop innovative targeting options in conjunction with channel teams and vendors. Think outside the box to achieve excellent results in a sometimes challenging and restrictive platform setup.
This is a fast-paced environment, working and connecting with some of the industry's best marketing and advertising professionals all around the world. This position reports to the Executive Director of Digital Performance, working closely with channel and local teams from around the world.

• History of driving success in performance-heavy campaigns in one or more digital media channels, with a broad understanding of all channels. * Highly skilled at analysing data and surfacing actionable insights. * Knowledge of all digital media KPIs and knowledge of how to achieve them. * Regularly presents to and communicates with digital-friendly clients. Can think on their feet. * Ability to turn complex technical problems and detailed campaign analysis into succinct client comms. * Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting. * Confident managing and educating other members of a team, including direct reports and wider agency members. * Up-to-date knowledge of the ad-tech landscape. * Experience of the CTV landscape and buy types is a bonus but is not required. * Comfortable in an agency environment.

Skills Required