Job Description

About the Role




As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you'll lead marketing strategies that directly address the retail sector's specific needs and challenges. Your role is vital in ensuring Sage's products perfectly align with the distinct demands of retail and e-commerce markets.




Your Mission




In collaboration with marketing and sales teams, you'll define strategy for effective value propositions and equip our go-to-market teams with the tools needed for success. You'll also partner with product management teams to ensure our offerings match market needs and fulfill customer expectations. Leading a team of product marketing managers, you'll nurture an environment focused on excellence, innovation, and continuous improvement.

Key Responsibilities

Key Responsibilities:




Own the retail industry strategy, including micro-verticals, to achieve our growth targets




Drive commercial success by developing positioning, value propositions, messaging, pricing, and go-to-market strategies




Craft compelling product marketing narratives that resonate with retail and e-commerce decision-makers




Collaborate cross-functionally with sales, marketing, customer success, and product teams




Serve as a product evangelist and thought leader at industry events and external communications




Own customer communications around product roadmap updates and strategic initiatives




What You'll Achieve in Your First 90 Days:




First 30 Days:




Build relationships with key stakeholders across marketing, sales, partnerships, and product management




Gain deep understanding of our customers and market through sales call participation




Begin updating competitive intelligence and enablement materials




Review existing marketing content to understand the retail and e-commerce landscape




By 60 Days:




Develop comprehensive knowledge of Brightpearl and Inventory Planner products




Understand our product strategy and how it aligns with company messaging




Define our ideal customer profile and value propositions




Begin contributing to sales demonstrations and customer presentations




By 90 Days:




Lead external communications about products and solutions




Own and execute product roadmap communications




Drive PMM initiatives for launches and sales enablement




Define strategic objectives for the next 3-6 months




Required Qualifications:




8+ years of expertise in Product Marketing with at least 4 years of leadership experience




Proven track record leading cross functional teams in a global environment




Demonstrated experience marketing B2B software solutions to business professionals




Strong background in retail and/or e-commerce verticals




Experience in both strategic and hands-on roles, with successful product launches in competitive B2B SaaS markets




Excellent communication and presentation skills, comfortable speaking to executive leadership and large audiences




Creative mindset with ability to generate and implement innovative marketing ideas