ABOUT US
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
ABOUT THE TEAM
As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Risk & Compliance, Dow Jones Newswires, and Factiva. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts.
ABOUT THE ROLE
The Dow Jones B2B Enterprise Marketing team is hiring! We're looking for a collaborative and results-driven Director to lead Product Marketing for our Risk & Compliance business.
In this Product Marketing Director role you'll be responsible for development and execution of the global marketing strategy for the Risk & Compliance business. Working in tandem with key stakeholders on the product, proposition, and sales teams, you'll create marketing plans and implement strategies to drive accelerated growth and support retention efforts. You'll work closely with the B2B marketing team to execute product awareness campaigns and industry marketing efforts.
You will report to the VP of B2B Product Marketing who is based in New York City. Three days a week in our London Bridge office is required.
YOU WILL
Collaborate cross-functionally with Marketing, Sales, Product, and the Business Proposition team to help craft a comprehensive marketing strategy that drives brand awareness, enhances reputation, strengthens customer relationships, and boosts retention across key business segments for the Risk & Compliance business.
Lead segmentation, messaging, and value proposition development for Risk & Compliance products, including newly launched products, such as Dow Jones Risk Journal, ensuring clear, compelling communication tailored to target audiences.
Design and execute product-specific campaigns that directly align with business goals, while effectively communicating campaign plans, progress, and results to key stakeholders and leadership, ensuring marketing initiatives are closely tied to revenue growth targets.
YOU HAVE
The willingness to work in our London Bridge Street office 3 days each week
At least 12 years of progressively responsible marketing experience including the development and execution of full funnel marketing plans / strategies, ideally within the B2B space
Experience designing product-specific marketing campaigns
Experience segmenting leads and using data to inform decisions
Project management experience with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business, and adhere to tight deadlines in a fast-paced environment
Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
Risk and Compliance experience preferred
Experience effectively working in a matrixed company model
Strong collaboration and influencing skills
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