Job Description

DulcoLax Brand Manager - UK Market (Hybrid)

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Opella - Reading UK

About DulcoLax

DulcoLax is the world's leading laxative brand and a trusted name in digestive health. In the UK, we are committed to helping consumers feel their best by providing reliable, effective solutions for digestive wellness. This role is part of a high-performing team driving the success of a brand that is both loved by consumers and respected by healthcare professionals.

About the Role

We are seeking a dynamic and strategic

Brand Manager

to lead DulcoLax in the UK market. You will oversee the end-to-end management of the brand locally, driving performance, market share growth, and brand equity. This position is

based in Reading, Berkshire

, with a

hybrid working model (3 days per week in the office)

, and reports to the Zone Brand Lead within a global structure. You will collaborate closely with cross-functional teams to ensure DulcoLax continues to outpace the market and maintain its leadership position.

Key Responsibilities

Consumer Campaign Development

Consumer Insight:

Use UK-specific market research and consumer insights to shape marketing plans that resonate with local audiences.

Campaign Management:

Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build awareness and brand love.

Product Portfolio:

Manage the UK product portfolio, including launches, line extensions, and SKU optimization, ensuring strong market fit and growth potential.

Regulatory Compliance:

Ensure promotional materials comply with UK advertising standards and MHRA guidelines.

Agency Management:

Lead external agencies in developing creative assets and media plans, ensuring high-quality output and ROI.

Governance:

Maintain adherence to all legal, regulatory, and ethical standards in the UK healthcare sector.

Performance Analysis

Own the UK brand P&L, driving sales and profitability through effective marketing strategies and innovation. Monitor market trends, competitor activity, and media performance. Analyze promotional actions and optimize for maximum impact.

Sales Collaboration

Support sales meetings with key messages and impactful presentations. Deliver presentations effectively to internal and external stakeholders.

Relationship Building

Partner with cross-functional teams (sales, medical, regulatory, supply chain) for seamless execution of brand plans. Build strong relationships with local stakeholders and agencies to ensure market needs are met.

About You

Education

Degree in Business, Marketing, or related field.

Languages

Fluency in English.

Professional Experience

Experience in FMCG or OTC healthcare brands highly desirable.

Skills & Competencies

Proven experience in brand management within OTC, FMCG, or healthcare sectors. Ability to craft and execute consumer-centric marketing strategies. Strong communication and interpersonal skills for cross-functional collaboration. Creative thinker with a results-driven mindset and passion for building brand love. Commercial acumen with P&L management experience. Proficiency in MS Office (Excel, PowerPoint). Analytical and problem-solving skills with effective project management abilities. Adaptability to changing priorities and strategies.
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