Job Description

The Fat Butcher is keen to recruit an E-commerce and Social Media Manager Reporting directly to the directors, you will play an integral role in the business. We are looking for the best in their field who want to make a difference and play a key role You will have a proven track record Some key duties

• Manage Social Media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the audience most likely to buy from you.
• Write editorial content
• Monitor, listen and respond to users in a \xe2\x80\x9cSocial\xe2\x80\x9d way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Run Tik Tok and You Tube campaigns and manage their pages
• Design, create and manage promotions and Facebook ad campaigns.
• Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks for measuring the impact of Social Media programs. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in Social Media.
• 3 years+ experience with Social Media marketing
• 3 years+ experience with Facebook Ad Manager
• 3 years+ experience with SEO and PPC.
• Experience in Ecommerce
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, TikTok, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company\xe2\x80\x99s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of \xe2\x80\x9cSearch and Social\xe2\x80\x9d.
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Job Types: Full-time, Permanent Salary: \xc2\xa328,000.00-\xc2\xa340,000.00 per year Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Education:

• Bachelor\'s (preferred)

Experience:

• Social Media Marketing: 2 years (preferred)
• E-commerce: 2 years (preferred)
• Marketing: 2 years (preferred)

Work Location: Hybrid remote in Newcastle Application deadline: 15/12/2023
Expected start date: 01/01/2024