Email Marketing Executive
Coulsdon, Greater London, United Kingdom
Job Description
Email Marketing Executive
Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: 25,500 - 30,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)
Role Overview
As the Email Marketing Executive, you will be responsible for the end-to-end management of my client's email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.
Key Responsibilities
- Email Marketing Strategy Ownership
Build visually appealing, responsive email templates that reflect my client's brand identity and drive engagement. * Copywriting & Content Creation
Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value. * Automated Journey Development
Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement. * Performance Reporting & Analytics
Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy. * Lead Nurturing & Handover
Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.
- Audience Segmentation & Personalisation
Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience. * Data Accuracy
Own and manage the quality and accuracy of data in our Dynamics CRM database.
Skills & Experience
- Proven experience in email marketing, ideally within B2B or e-commerce environments.
- Proficiency with email marketing platforms
- Strong copywriting and content creation skills.
- Experience with marketing automation and CRM systems.
- Analytical mindset with the ability to interpret data and optimise campaigns.
- Knowledge of HTML/CSS for email template customisation (preferred).
- Excellent communication and project management skills.
Skills Required
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Job Detail
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Job IdJD4111661
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:£25,500-30,000 per year
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Employment StatusFull Time
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Job LocationCoulsdon, Greater London, United Kingdom
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EducationNot mentioned