Job Description

Email Marketing Executive
Location: Coulsdon
Salary: 25,000 - 30,000
Hours: Full-time, 37.5 hrs/week (Mon-Fri, 9:00-5:30)
Department: Marketing
Reports to: Marketing Manager
About the Role
As the Email Marketing Executive, you will be responsible for the end-to-end management of my client's email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.
Key Responsibilities
Email Marketing & Campaign Management

• Develop and implement a comprehensive email marketing strategy aligned with business goals.
• Create visually appealing, responsive email templates that reflect brand guidelines.
• Write compelling, targeted email copy for a range of audience segments.

Automation & Customer Journey

• Build and manage automated workflows that integrate with the website and portal.
• Improve customer lifecycle engagement through strategic journey design.

Data, Reporting & Analytics

• Monitor, analyse, and report on campaign performance using key KPIs.
• Maintain high data quality within the Dynamics CRM database.

Lead Nurturing & Handover

• Manage nurture streams to move prospects efficiently through the funnel.
• Ensure timely handover of marketing-qualified leads to business teams.

Segmentation, Personalisation & Compliance

• Segment audiences and personalise campaigns to improve relevance and performance.
• Ensure all communications comply with GDPR and email best practices.

Skills & Experience

• Proven experience in email marketing (B2B or e-commerce preferred).
• Skilled in using email marketing platforms.
• Strong copywriting and content-creation ability.
• Experience with marketing automation and CRM tools.
• Analytical mindset; able to interpret data to optimise campaigns.
• Knowledge of HTML/CSS for email customisation (advantageous).
• Excellent project management and communication skills.

Skills Required