Job Description

Job Introduction

Email Marketing Manager - 12 month FTC

Salary 40,000 to 48,000 (depending on experience)

12 month FTC

Hybrid - London

Saga is seeking an experienced and strategic Email Marketing Manager to lead the end-to-end delivery of data-driven, automated email campaigns across our Saga Money portfolio. This role is perfect for someone who blends experience in campaign planning and optimisation (CRM) with hands-on experience using Adobe Campaign, and other Adobe modules to create and deliver effective data driven, trigger based, automated CRM journeys. This is a key role in the successful delivery of Saga's strategy and in meeting ambitious growth plans for Saga Personal Finance.

We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from London and tend to have a pattern of at least twice a month in the office. There may also be occasional travel to our Folkestone office. When we do come together as a team, it allows us to grow and learn plus it is a great opportunity to socialise and celebrate too!

Main Responsibilities

Support the design and delivery of e-mail campaigns for Saga Money (to introduce Saga Money solutions to existing and prospective Saga customers):

Develop, delivery, and manage email marketing campaigns using Adobe Campaign, ensuring campaigns are automated, optimised, and data-driven. Build trigger-based email journeys and customer lifecycle workflows, integrating data points for timely and effective communications - including nurture and nudge communications, journey abandonment journeys, and more. Work closely with the Marketing Acquisition Lead to design and execute CRM and retention strategies. Ensure end-to-end campaign execution from creative concepts, briefing, audience selection and creative build to deployment and performance tracking with Adobe campaign/analytics. The ability to build sophisticated workflows in Adobe Campaign, including audience segmentation, data interpretation, complex queries, integration with other data sets etc. Analyse campaign performance using tools like Adobe Analytics, reporting on key metrics such as open rates, click-through rates, and conversion rates that will inform future recommendations on contact strategy. Utilise Adobe Target (if applicable) to conduct A/B tests and optimise customer engagement. Ensure marketing automation processes align with data governance, compliance, and regulatory standards. Collaborate with internal teams, including data analysts, and the wider CRM community, to ensure campaigns align with broader marketing goals and are consistent with the wider group contact strategy.

As the go-to email and adobe campaign expert within the marketing team, ensure campaigns are carried out to a high standard and delivered on time. This includes adhering to best practice when it comes to e-mail marketing, a strong understanding of regulatory frameworks (ICO, GDPR, PECR) to ensure communications are compliant with all requirements, including the Financial Conduct Authority.


Proactively working with the wider Saga Money team, wider Marketing Community, and Group Data teams to share learnings, ensure best practice is being applied, with a focus on constant improvement & problem solving.


The Ideal Candidate
At least 3 year's experience of Adobe Campaigns (desirable). Proven track record at working with Adobe Campaign to a highly proficient level. Proven experience in creating and deploying Adobe Campaign activity - Adobe Campaign & Analytics. Track record of performance and delivery in a D2C e-mail marketing role, covering the full end to end life cycle of a campaign, from idea to execution to evaluation Proven ability to work with new and emerging technologies to deliver change and improvement. Self-sufficient and able to work independently and reliably at a pace. A flexible approach with a willingness to accept additional responsibilities. Highly numerate with an exceptional eye for detail and accuracy, with a good understanding of data and how to harness it to optimise marketing KPIs. Able to create the new, rather than adapt the existing, particularly when it comes to designing and creating customer journeys. Profecient in HTML, and/or knowledge of tools like Dreamweaver. Able to balance multiple projects and deadlines simultaneously - highly organised with great time management. A good knowledge of regulatory frameworks across email and electronic communications, with a preference for an understanding of financial services compliance guidelines as well.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special


About The Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.


We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.


We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.


Thanks to our people, Saga has been ranked 6th in the UK's Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.


We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.


Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga.


For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

#LI-KH1


Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.


BENEFITS AVAILABLE TO ALL COLLEAGUES:

25 days holiday + bank holidays Option to purchase additional leave - 5 extra days Pension scheme matched up to 10% Company performance related annual bonus - Up to 5% Life assurance policy on joining us, 4 x salary Wellbeing programme Colleague discounts including family discounts on cruises, holidays and insurance Range of reductions and offers from leading retailers, travel groups and entertainment companies Enhanced maternity and paternity leave Grandparents leave Income protection * Access to Saga Academy, our bespoke learning platform