Job Description

EPR Communications Manager
Airedale NHS Foundation Trust is embarking on its next phase of digital development with the implementation of its new electronic patient record (EPR). The EPR will bring about a transformation to the way the Trust provides care to patients and the programme needs forward-thinkers to join the team.
The EPR Communications Manager will play a key role in the implementation and optimisation of the EPR. Engaging with all stakeholders and delivering high-quality, strategic communications will be vital to the programme's success.
You will have experience of programme communications and the ability to work autonomously, developing and delivering successful communications strategies and producing the full range of communications needed. This is a role for someone who enjoys outputs, who likes to see their work making a difference, who can see the bigger picture and who is able to hit the ground running.
For more information please contact Katie Lister katie.lister2@nhs.net 01535 294541.
Main duties of the job
The Communications Manager will lead the development and delivery of internal and external communications for Airedale NHS Foundation Trust's Electronic Patient Record (EPR) programme.
This programme communications role is pivotal in ensuring that all stakeholders - including clinical and non-clinical staff, patients, and partners - are informed, engaged, and supported throughout the lifecycle of the EPR implementation.
About us
We are delighted to offer a wide range of benefits to employees including:

• Cycle to Work
• Travel Scheme
• Childcare Vouchers with Salary Sacrifice
• Onsite Nursery
• Buying and Selling Annual Leave
• Car Leasing
• Employee Assistance Programme
• Employee Health and Wellbeing
• Extensive Reward Scheme
• Counselling Service
• Financial packages including Vivup and Wagestream
• Staff Networks, Enable, Rainbow, Gender, Race Equality Ecoaware & Admin Network.

Our values:
We understand that it's down to the hard work, effort and dedication of our staff that makes a difference for our patients. Our people really do make our Airedale experience - we take pride in fostering a friendly, effective and caring work environment. Our values are part of our DNA, which are:

• Committed to Quality of Care
• Compassion
• Working together for patients
• Improving Lives
• Everyone Counts
• Respect and Dignity

Got questions before you apply, please contact the recruiting manager to find out more.
Details
Date posted
05 December 2025
Pay scheme
Agenda for change
Band
Band 7
Salary
47,810 to 54,710 a year per annum
Contract
Fixed term
Duration
12 months
Working pattern
Full-time, Flexible working
Reference number
423-7610850
Job locations
Airedale General Hospital
Skipton Road
Steeton
BD20 6TD
Job description
Job responsibilities
Develop and implement a comprehensive communications strategy for the EPR programme, aligned to the Trusts wider strategy, covering the full gamut of internal and external communications.
Create clear, accessible, and engaging content to explain the purpose, benefits, and progress of the EPR programme.
Work closely with programme leads, IT, clinical teams, the Trusts communications team, communications colleagues at Bradford teaching Hospitals NHS FT and Calderdale and Huddersfield NHS FT, and external suppliers to manage and coordinate messaging and updates.
Develop a stakeholder management plan that facilitates two-way communication.
Produce content for MP and Ministerial briefings, Overview and Scrutiny Committee and regulatory bodies as required.
Monitor and manage with support from subject matter experts and workstream leads - programme feedback mechanisms; in particular the EPR programme email inbox.
Develop a responsive approach to requests for communications support, helping workstream leads to create key messages and communications materials to support them to effectively communicate with staff and stakeholders.
Establish KPIs and methods for monitoring the effectiveness of communications activities, using the results to inform and adapt future strategies, contributing to the existing reporting mechanisms.
Provide expert advice to senior leaders on communications risks and opportunities.
Work with the programme team and other communications colleagues to provide coordinated and comprehensive communications support before, during and after the critical go-live period.
Work with colleagues to support the delivery of key events and briefings throughout the programme, developing materials, dealing with event coordination and ensuring participants are fully informed.
Appropriately manage confidential, complex and sensitive information, exercising discretion and upholding high professional and ethical standards at all times.
Please refer to attached Full & Person Specification. Job description
Job responsibilities
Develop and implement a comprehensive communications strategy for the EPR programme, aligned to the Trusts wider strategy, covering the full gamut of internal and external communications.
Create clear, accessible, and engaging content to explain the purpose, benefits, and progress of the EPR programme.
Work closely with programme leads, IT, clinical teams, the Trusts communications team, communications colleagues at Bradford teaching Hospitals NHS FT and Calderdale and Huddersfield NHS FT, and external suppliers to manage and coordinate messaging and updates.
Develop a stakeholder management plan that facilitates two-way communication.
Produce content for MP and Ministerial briefings, Overview and Scrutiny Committee and regulatory bodies as required.
Monitor and manage with support from subject matter experts and workstream leads - programme feedback mechanisms; in particular the EPR programme email inbox.
Develop a responsive approach to requests for communications support, helping workstream leads to create key messages and communications materials to support them to effectively communicate with staff and stakeholders.
Establish KPIs and methods for monitoring the effectiveness of communications activities, using the results to inform and adapt future strategies, contributing to the existing reporting mechanisms.
Provide expert advice to senior leaders on communications risks and opportunities.
Work with the programme team and other communications colleagues to provide coordinated and comprehensive communications support before, during and after the critical go-live period.
Work with colleagues to support the delivery of key events and briefings throughout the programme, developing materials, dealing with event coordination and ensuring participants are fully informed.
Appropriately manage confidential, complex and sensitive information, exercising discretion and upholding high professional and ethical standards at all times.
Please refer to attached Full & Person Specification.
Person Specification
Qualifications
Essential

• Educated to master's level or equivalent level of experience of working at a senior level in communications

Desirable

• Project management qualification

Knowledge
Essential

• Expert knowledge of communications tools and techniques, including PR and media relations management.
• Knowledge of digital communications tools and techniques.
• Knowledge of internal communications tools and techniques.

Desirable

• Understanding of digital and technical subjects

Experience
Essential

• Proven experience of managing successful communications for large-scale change programmes.
• Experience of high-profile reputation management, including strategic stakeholder and media management.
• Experience of using a range of qualitative and quantitative methods/techniques to analyse, evaluate and enhance communications.
• Experience of managing confidential, complex and sensitive information.
• Experience of managing budgets and resources
• Expert knowledge and awareness of communications tools and techniques, and digital and social media developments
• Experience of managing confidential, complex and sensitive information

Desirable

• Experience within the NHS/civil service/public sector
• Experience of communicating digital/technological developments

Skills
Essential

• Expert written communications skills and editorial judgement to ensure high-quality, well-articulated and compelling content for a range of audiences.
• Advanced relationship building and influencing skills at all levels.
• Excellent organisational, planning and project management skills.
• Ability to work independently and manage multiple priorities under pressure.

Desirable

• Advanced IT skills including infographics, editing software, AI and the MS suite including Sway.

Person Specification
Qualifications
Essential

• Educated to master's level or equivalent level of experience of working at a senior level in communications

Desirable

• Project management qualification

Knowledge
Essential

• Expert knowledge of communications tools and techniques, including PR and media relations management.
• Knowledge of digital communications tools and techniques.
• Knowledge of internal communications tools and techniques.

Desirable

• Understanding of digital and technical subjects

Experience
Essential

• Proven experience of managing successful communications for large-scale change programmes.
• Experience of high-profile reputation management, including strategic stakeholder and media management.
• Experience of using a range of qualitative and quantitative methods/techniques to analyse, evaluate and enhance communications.
• Experience of managing confidential, complex and sensitive information.
• Experience of managing budgets and resources
• Expert knowledge and awareness of communications tools and techniques, and digital and social media developments
• Experience of managing confidential, complex and sensitive information

Desirable

• Experience within the NHS/civil service/public sector
• Experience of communicating digital/technological developments

Skills
Essential

• Expert written communications skills and editorial judgement to ensure high-quality, well-articulated and compelling content for a range of audiences.
• Advanced relationship building and influencing skills at all levels.
• Excellent organisational, planning and project management skills.
• Ability to work independently and manage multiple priorities under pressure.

Desirable

• Advanced IT skills including infographics, editing software, AI and the MS suite including Sway.

Skills Required