Professional experience in marketing or marketing research
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Job summary Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
Key job responsibilities
Responsible for building and executing customer events as part of our integrated pan-EU launch campaign for some of our largest and most high-profile global shows and movies.
Own each customer event, whether Prime Video hosted (Eg. Customer Viewing/Immersive Experience) or where activating Prime Video’s participation at a 3rd party event (Eg ComicCon).
Coordinate all activities across a wide-range of cross-functional internal teams, as well as external production and creative agencies, and events organisers, over multiple locales.
As part of the EU Global Originals campaign hub team, they will be responsible for leading discussions on each event, identifying opportunities and making recommendations to ensure each event meets the broader campaign goals and targets.
Support events performance metrics, from driving awareness, engagement, perceptions and intent through to activation.
• Experience of building and executing customer events and activations for large scale marketing campaigns. • Ability to think strategically and operationally, delivering the day-to day while ensure each event supports the overall campaign strategy. • Experienced in building and testing highly-creative, innovative campaign event ideas. • Highly organized with excellent project management skills. • Excellent communicator both verbally and written with an ability to communicate with all levels of the organization (technical, business, executive). • Highly analytical thinker, passionate about the value of quantitative and qualitative data and compelled to find insight in it. • Experience of event marketing within video entertainment industry or similar. Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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