Job Description

The Event Activation Executive will support the Event Activation Manager in delivering experiential, F&B brand partnership activations and major brand sponsorship takeovers at Freemans existing and future events.

Working closely with the Marketing, Partnerships, and operational delivery teams, you will help ensure that on-site brand presence, asset activations and contracted promotional deliverables are executed to a high standard, bringing brand experiences to life for consumers.

You will act as the primary key functionality between commercial delivery and marketing amplification at this crucial stage in the business' growth evolution, in a capacity that will be integral in elevating our Brand Partnership excellence.

Job Requirements

A proactive, creative marketer with some experience in events, brand activations, or marketing support roles. Strong organisational skills, with the ability to juggle multiple tasks and deadlines. Confident using PowerPoint and Excel, with an understanding of budgets and timelines. Excellent communication skills, with a collaborative and flexible approach to working across teams. Willing to travel and work evenings/weekends during event delivery periods. Enthusiastic, hands-on, and passionate about events, partnerships, and consumer experiences. A team player who thrives in fast-paced environments and is keen to learn and grow.

Job Responsibilities

Brand Activation & Execution

Work with the Event Activation Manager and Strategic Partnerships team to implement the client briefs with on the ground delivery of brand activations across the event calendar. Coordinate logistics, suppliers, and timelines to ensure activations are delivered as planned to include liaising with the brand's third-party creative, production and influencer agencies. Assist with creative briefs and brand content production for bespoke experiential assets in line with partnership contract deliverables. Provide day-to-day support with agencies and third parties, helping to deliver digital-first activations and social collaborations.

Integrated Marketing & Partnerships

Assist the Event Activation Manager and Marketing Director in delivering event and venue marketing activity to drive food and beverage sales and meet partner requirements. Support the creation and coordination of fan engagement materials across key channels such as social media, venue apps, entertainment guides, and digital screens including brand-agreed bespoke fan experience gamification tools. Contribute to influencer partnerships and social collaborations, working with internal teams to integrate digital campaigns into F&B activations. Help promote CSR messaging and sustainability initiatives through Freemans' social channels, including charity partnerships and provenance storytelling.

Creative & Production Support

Support the coordination of Freemans collateral and fan zone design, working alongside the Build & Asset team, with regular updates given to the Brand Partnerships Director to inform our 'Construct' growth strategy. Help manage suppliers for activation builds, merchandising, and brand installations. Assist with the approvals process for creative and production briefs, ensuring alignment with internal stakeholders.

Event Delivery & Reporting

Provide on-the-ground support at events, ensuring activations are delivered smoothly and to a high standard. Assist in gathering feedback, data, and imagery during events to support post-event analysis. Contribute to the production of wrap-up reports and presentations, highlighting key results, insights, and recommendations.

Insights & Innovation

Support the Marketing and Partnerships teams in gathering on-site consumer insights to inform future strategies in line with Brand Partnership requirements. Contribute creative ideas and solutions for activations, including opportunities for digital-first approaches.

Job Benefits

28 days holiday allowance, plus bank holidays on top. Life cover, company pension scheme and employee assistant programme. Access to our healthcare cash plan reimbursing the costs of dental treatments, optical and more! The opportunity to earn some extra cash by using our refer a friend programme. We also have fortnightly lunches and regular social activities, plus the opportunity to be involved in some of the UK's most prestigious sporting events and festivals
Job Type: Full-time

Work Location: In person