Job Description

B2B Event Marketing Executive - Large-Scale B2B Event Campaigns
London | Hybrid Working + Travel
Salary up to 45,000 + Commission + Bonus
We're looking for a true B2B event marketing all-rounder - someone who can think independently, generate fresh ideas, and proactively suggest ways to optimise campaigns and deliver maximum ROI for clients.
In this Events Marketing Manager role, you'll have the autonomy to manage your workload without micromanagement, taking ownership of tasks and delivering high-quality results.
This role is more than just a job - it's for someone who wants to make an impact, grow their skills, and learn something new every day. You'll be involved in planning, executing, and optimising the marketing campaigns for large-scale events, while contributing strategically to processes, systems, and overall marketing effectiveness. Strong project management and forward-thinking skills are essential to thrive in this fast-paced, dynamic environment.
What you'll do:

• Plan and deliver multi-channel marketing campaigns to acquire, engage, and nurture event attendees and support ROI for sponsors.
• Collaborate with content, design, and sales teams to create compelling copy, visuals, and digital assets.
• Optimise websites, digital and social media platforms (SEO, PPC, SEM) to drive engagement and conversions.
• Analyse campaign performance, report on KPIs, and use data to inform future campaigns.
• Manage CRM and marketing automation systems (confident with tech), keeping audience data accurate and segmented.
• Build and maintain stakeholder, PR, and media relationships.
• Contribute to the broader event marketing strategy, suggesting improvements and innovations.
• Attend the events and support onsite as required.

What we're looking for:

• 2-3 years' experience in B2B event marketing, preferably with large-scale events / conferences / exhibitions.
• Proven ability to manage marketing projects independently, prioritise tasks, and deliver high-quality results.
• Creative, proactive thinker with ideas to improve marketing campaigns and ROI for clients.
• Strong digital marketing skills across email, social media, content, and paid channels.
• Proficient in CRM systems (HubSpot), CMS (WordPress), Google Analytics, and social media management.
• Experience in financial services event marketing is advantageous.
• Highly organised, forward-thinking, and able to anticipate next steps in complex projects.
• Comfortable working to targets and deadlines.

What's on offer:

• Hybrid working, 3 days in the office each week
• Travel opportunities to attend events in UK, Europe, and USA
• Hands-on exposure to large-scale B2B events and marketing campaigns
• A fast-paced environment where your ideas and contributions make a real difference
• Supportive, collaborative team culture with career development opportunities
• Great social and supportive culture

If this opportunity sounds of interest to you, we'd love to hear from you! Contact Helen@jbrecruitment.co.uk | 0203 288 2620
About Jackson Barnes Recruitment
Jackson Barnes Recruitment delivers international recruitment solutions across the events, media, and publishing sectors - from Graduate to MD level.
We recruit for roles including:

With clients across London, Dubai, New York, Singapore, and Australia, we connect outstanding talent with leading organisations worldwide.

Skills Required