Job Description

Events Marketing Manager
HYBRID 2 days per week in Holborn office
SALARY: 42,000
Empowering higher education by combining data and expertise within a global platform, Times Higher Education (THE) helps universities deliver transformative impact for people, places and the planet. We connect the world's higher education community, facilitate the flow of ideas and talent, and support academics and students to fulfil their potential.
THE's global events provide unrivalled thought leadership that gets under the skin of the big issues in higher education today. Chaired by our expert staff and journalists, our wide-ranging series of agenda-setting events brings together global thought leaders and influencers from across academia, government and industry to debate, discuss and drive forward the future of higher education governance, innovation and research.
About the role
As the Marketing Manager for your assigned events, you'll take the lead on the day-to-day execution of campaigns, from planning and delivery to optimisation across multiple channels. Your goal will be to drive registrations, engagement, and delegate revenue, ensuring every campaign runs smoothly and achieves impact.
We're looking for an experienced event marketer with excellent project management skills, a sharp eye for detail, and a proactive, can-do approach. You'll thrive in a collaborative environment, working confidently with stakeholders and external partners, bringing creativity, commercial awareness, and the ability to deliver high-quality campaigns under pressure.
You'll join our Government and Digital team, delivering events that bring together world-leading experts across higher education, research, industry, and government. Our digital events explore innovation in technology, AI, and policy, fostering discussion and collaboration to advance education globally. Meanwhile, our government-focused events provide a platform for ministers and policymakers to tackle pressing education challenges, developing solutions that impact learners from early years through to further education.
What Success looks like
Success in this role means consistently meeting delegate registrations, revenue, lead generation, and engagement targets, while ensuring campaigns are delivered smoothly, accurately, and on time. You'll produce high-quality, consistent assets and messaging, and become a trusted point of contact for event stakeholders who rely on you for seamless marketing delivery.
Key Responsibilities

• Manage and plan the marketing strategy and day-to-day delivery for your events meeting KPIs.
• Develop campaign messaging and ensure consistency across channels.
• Build relationships with internal stakeholders and external partners.
• Identify and manage outreach to event partnerships that can help amplify marketing activity.
• Develop, create, and manage campaign assets (emails, social, video, commercial materials).
• Write and proof marketing copy across web, email, and print; liaise with designers and sub-editors.
• Manage data lists, segmentation, and targeting.
• Deliver lead generation campaigns to support corporate and academic sponsorship sales efforts, ensuring alignment with commercial objectives.

• Report on campaign performance and share recommendations.
• Travel to events to support onsite delivery, including registration desk, social output and video/interview support.
• Support wider marketing team initiatives and cross-functional collaboration projects.

You do You
You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That's why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self-identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.
Empowering higher education by combining data and expertise within a global platform, Times Higher Education helps universities deliver transformative impact for people, places and the planet.
We connect the world's higher education community, facilitate the flow of ideas and talent, and help academics and students fulfil their potential. We are proud to support universities, and believe that together we will build a better, more sustainable future.
2025 THE - Times Higher Education. All rights reserved.

Skills Required