Job Description

Who we are
We are William Reed.
We are a global media group delivering exceptional content through events, digital, data & insight.
From agribusiness, ingredients and food processing, to retail, hospitality & fine dining - we provide the inspiration, insight and connections to power our customers' success.
Rethink Events produces world-leading summits focused on innovation, investment, and sustainability in agriculture, food, water, and energy. Its conferences bring together senior executives, entrepreneurs, investors, and policymakers to accelerate technology adoption and address global challenges.
We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. The successful candidate will work from our Brighton office.
Position: Full time - permanent
Location: Brighton
Are you looking to advance your career in the exciting world of event marketing? Do you want to work on a portfolio of international events, while making a meaningful impact on global sustainability?
As a Marketing Manager, you will lead on several events within our global portfolio of events, increasing visibility, engagement and reach in order to ensure future growth and market share. This is a diverse and exciting role, in which you are responsible for planning, managing and executing delivery of marketing activities.
Based in our Brighton office, you will be part of a passionate team that produces events annually in London, San Francisco, Singapore, Chicago, Mexico City, Dubai, Amsterdam, and Sao Paulo.
What you'll be doing:

• Researching and producing content for web, email newsletters, press and social media, positioning Rethink Events as experts in our market and demonstrating the value of our events to the industry.
• Adhering to brand guidelines, bringing in fresh formats and ideas to present content created with our speakers, partners and influencers.
• Liaising with senior-level stakeholders, such as speakers and sponsors, to engage them in community marketing of our conferences to their own networks, finding new ways and channels to extend our reach and amplify our message about the events.
• Maintaining and expanding the portfolio's presence and interactions across social media platforms, with a focus on LinkedIn.
• Leading on recommending, implementing and reporting on paid digital campaigns and tracking with marketing partners/advertising, LinkedIn and GoogleAds/PPC where appropriate.
• Researching, negotiating and securing marketing partnerships for mutual benefit with relevant industry associations, trade media and investor bodies.
• Defining key media targets and building relationships with journalists to increase PR before, during and after each event.
• Overseeing the design and print of conference brochures and materials including signage and banners, managing external design and print agencies.
• Liaising with the delegate sales team early in campaign to define available data, priorities and gaps, then work with our internal teams and research agencies to continuously expand and refresh our market reach, generating quality leads for sponsorship and delegate participation.
• Building strong internal relationships with each department to optimise information share and what we do with data, insights, connections etc.
• Sharing timely updates and reporting on activities (particularly email, social, marketing partners but also data sets and special projects).
• Attending and helping run the conferences as a core part of the event team.
• Leading on post event reporting and learnings for future events, ensuring testimonials are captured and our audiences logged and profiled for use in future campaigns (including insights from Swapcard, Cvent, Salesforce and website analytics etc).

What you'll need:

• Strong project management skills to help with planning, monitoring, adapting campaigns.
• A creative mindset and a strong understanding of brand identity and design within B2B marketing, including working with designers for digital and print.
• Good copywriting skills and to be confident writing in different styles and content formats to connect with audiences via news, SEO content, email newsletters, social media.
• Proven experience in building relationships with industry stakeholders and influencers, Tier 1 and industry media.
• Experience of using LinkedIn and social channels to build communities for B2B and events, plus running paid advertising campaigns.
• Experience managing workload with assistants or external support team including suppliers and designers is essential.
• Advanced use of Word, Excel, PowerPoint and Canva are essential.
• Marketing Analytics & Reporting such as Google Analytics, GTAG, Adobe Analytics is essential.
• Knowledge of website CMS and SEO (such as WordPress, ASP Events) is essential.
• Database and CRM experience (such as Salesforce) is essential.
• Knowledge and use of data segmentation and email marketing Systems (such as Pardot) is essential.
• Knowledge of SEO, Google AdWords, and Paid Digital is desirable but not essential.
• Experience in event marketing is highly desirable but not essential.
• Experience or knowledge of other design tools such as InDesign or Adobe Suite is advantageous but not essential.
• Willingness to travel internationally to support at events.
• Fluency in other languages is a plus but not essential.

Company Benefits and Initiatives Include:

• 25 days annual leave in addition to bank holidays - increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our "MeDay".
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us
We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.
We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.
If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.
Please include a cover letter with your application.

Skills Required