Job Description

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
About The Role - 12 Month Fixed Term Contract
The Global Expert Marketing Manager role, within the Expert Marketing team, is part the Oral Health category. Driving Expert Strategy as a key lever within marketing mix, defining a clear strategy, including content direction and creation, and aligning execution to expert and commercial requirements. You will work across Expert teams within the business, as well as working with cross functional teams and relevant design markets, as well as connecting with Global Category teams to align Brand and Expert strategy
You will drive business performance against the defined strategic prioritisation/Brand, ensuring success for Oral Health brands (Sensodyne, Polident, Parodontax), delivering winning expert marketing strategies, success guides and hero content for activation and amplification by Business units/local market teams.
Key Responsibilities
Responsible for creating global marketing initiatives to drive business growth with DHCPs, you will work on delivering the Oral Health Expert category vision and strategy, as well as delivering Brand strategy and connections for HCPs (strategy & projects). The HCP connections plan should deliver omni- channel content based on ERJ strategies, moments that matter and task maps, audience insight development & deployment. It should be aligned to the Global brand positioning and brand assets, whilst ensuring we understand our DHCPs needs and barriers to ensure strong healthcare professional engagement, field-force inspiration & training and exceptional market engagement.
Delivery of robust strategy and connection planFor specific projects (DAC Category/Brand and/or Oral Health projects) - Develop and own the Expert Marketing vision and strategies as well as 3-year strategic business plan providing DHCPs trusted content, developed in relation with Medical/R & D teams to demonstrate our Trusted Science. Through the creation and execution of globally deployable, superior, differentiated condition/brand propositions, or service and channel offerings, including working with key associations (if required)

Outstanding expert and digital connectionsStand-out creative ideas in the development of expert connections Ensuring that there is an integrated expert mix that works across the ERJ/Moments that Matter Development of hero content across the content omni channel ecosystem, contracting with design markets on halo content Deep understanding of DHCPs to ensure that all expert touch points are optimised to enhance long term brand equity

Build relationshipsExceptional relationships with design markets and cross-functional teams to maximise audience understanding, drive the programme, problem solve. Partner with the multi-category Expert team: External partnerships & Events, Channel Planning and Capability & Activation to deliver the broader portfolio agenda Strong partnership with Global Category Brand team to deliver Expert strategy as part of RGM model Maintain strong relationships with agencies to deliver best-in-class campaigns that strengthen brand equity and build brands that are first choice among DHCPs.

Qualifications and SkillsDemonstrated strong brand building/marketing experience - brand positioning, brand architecture and general brand stewardship, with ability to lead complex projects within matrixed organisation Track record of contributions to strategic planning process at category and/or brand level, driving brand growth/key metrics focus Experienced in developing insights driven integrated content through traditional and digital channels, with keen interest to develop other types of digital media channels, e.g. social media, influencer marketing. Deep understanding of media and digital space and data insights Outstanding influencing, interpersonal, presentation and communication skills Ability to develop strong working relationships with Regional / local teams, notably Expert and medical teams Understanding of Expert audience/channels (preferable)

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/



At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.



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