Job Description

Field Marketing Specialist


Key Responsibilities:


Be the regional marketer for our gritty, high-performing UK sales team based in London. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.

Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up Devise and run earned and paid campaigns to raise awareness of Heidi including geographic and specialty focussed thematics Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers Own local pages for website including regional specific content such as compliance and thought leadership Drive and deliver a strong customer story pipeline, both written and video Support sales teams in targeted enterprise account outreach Improve lead capture processes and stringent lead aging processes across the team

Required Skills:

Generalist marketing experience supporting a dedicated region Experience organising and participating in events and conferences Exposure to marketing and sales tech including email platforms, CRM, design Imaginative on campaign tactics and execution to help Heidi cut through Strong content creation skills, good instinct for design and great writing prowess Highly detail orientated with excellent follow through * Loves working in the office with a passionate, competitive sales team