Field Marketing Manager

London, United Kingdom

Job Description


FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 90+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"The role of EMEA ABM marketer provides exposure to marketing complex technology solutions across a variety industries and diverse geographies. The role provides the opportunity to demonstrate real impact that is immediate and rewarding. FICO EMEA is small enough for everyone to feel a strong team spirit and ensure their contributions are recognized. Additionally, FICO is also large enough to provide valuable training and career developmental opportunities\xe2\x80\x9d \xe2\x80\x93 Vice President of Marketing.

What You\xe2\x80\x99ll Do

  • Strategy and planning to support overall regional business planning through understanding their market (market segmentation, growth opportunities, key industries, and solution areas) and determining appropriate marketing activity.
  • Develop and manage demand generation activities such as email and relationship building campaigns, events, digital marketing, speaking opportunities and account-based marketing. The position will manage one-to-one and one-to-few marketing activities to provide sales with new opportunities to get in front of customers.
  • Lead a virtual team comprising salespeople, consultants, digital marketing, events and other marketing staff to deliver successful programs that meet regional and corporate needs.
  • Research and planning that supports EMEA business initiatives through market understanding (market segmentation, growth opportunities, key industries, and solution areas) and determining appropriate marketing activity.
  • Facilitate engagement with sales by acting as the conduit between marketing and sales \xe2\x80\x93 bringing corporate programs to sales and communicating sales\xe2\x80\x99 needs back to corporate marketing \xe2\x80\x93 such as gathering account and market information for program execution. Approximately 60-70% of the position\xe2\x80\x99s time is spent with the sales organization.
  • Bring corporate programs to life in the respective field geography by taking programs from the corporate marketing organization, adding customization based on the needs of the geographies, and rolling out locally.
  • Performance measurement and budgeting, managing marketing budgets in the respective region and measuring and reporting performance of marketing activities against revenue goals.
What We\xe2\x80\x99re Seeking
  • Field marketing or direct marketing role experience preferably in a software or technology environment.
  • Experience in account-based marketing.
  • Quick learner who can get to grips with FICO products, processes, internal matrix organisation and client challenges.
  • The ability to think strategically while implementing tactically (while balancing sales and marketing needs).
  • In-depth understanding of sales \xe2\x80\x93 what drives salespeople, how to communicate with them, and the details of the sales process \xe2\x80\x93 supporting the need to drive to a quarterly number.
  • Strong marketing execution skills across key functions including Demand Generation, Direct Marketing, Events, Marcom, PR, and Web; demonstrate a command of the marketing mix to both leverage the captive installed base as well as prospect.
Our Offer to You
  • An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
  • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
  • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
  • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
#LI-JW1

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today \xe2\x80\x93 Big Data analytics. You\xe2\x80\x99ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, predictive and prescriptive modeling, and much more.

FICO makes a real difference in the way businesses operate worldwide:

Credit Scoring \xe2\x80\x94 150+ billion FICO Scores have been sold to date, making it the most used credit score in the world.

Fraud Detection and Security \xe2\x80\x94 2.6+ billion payment cards globally are protected by FICO fraud systems.

Lending \xe2\x80\x94 3/4 of US mortgages are approved using the FICO Score.

Anti-Money Laundering \xe2\x80\x94 our solutions check more than half a billion transactions a day to prevent criminal schemes such as terrorist financing

Global trends toward digital transformation have created tremendous demand for FICO\xe2\x80\x99s solutions, placing us among the world\xe2\x80\x99s top 100 software companies by revenue. We support many of the world\xe2\x80\x99s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success.

Our success is dependent on really talented people \xe2\x80\x93 just like you \xe2\x80\x93 who thrive on the collaboration and innovation that\xe2\x80\x99s nurtured by a diverse and inclusive environment. We\xe2\x80\x99ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!

Learn more about how you can fulfill your potential at

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we\xe2\x80\x99re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don\xe2\x80\x99t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate\xe2\x80\x99s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at

FICO

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Job Detail

  • Job Id
    JD3022806
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned