Business Area:
Marketing
Seniority Level:
Mid-Senior level
:
At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world's largest enterprises.
As the Field Marketing Manager UK, you will serve as the "go-to" marketing point-of-contact for your territory, working closely with your regional sales leader and team to build and execute a prioritized marketing plan to achieve territory sales goals and Marketing Performance Indicators (KPIs). Reporting up to the Sr. Director of Field Marketing EMEA, you will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects. You will build and execute a GTM plan with purpose that is aligned with company priorities and encompasses all aspects of marketing mix and collaborating cross team to maximize the total GEO investments, delivering stellar customer experience and drive results against goals.
As a Field Marketing Manager you will:Closely align with sales on regional sales goals and keep a pulse on business needs
Develop a regional plan that encompasses the full marketing investment mix aligned to company GTM priorities with strategy and purpose, in partnership with the extended marketing team.
Implement a mix of marketing tactics to fuel growth and accelerate deals including 1:1 ABM, in-person events, meeting/calling programs, social, digital campaigns and more to increase brand awareness, expand and retain customers, and penetrate new logo accounts
Execute events and campaign per, during and post event strategy
Interlock cross marketing to leverage approved messaging and assets as well as collaborate on the GTM plan and drive velocity through the demand funnel
Engage partners and with partners in select marketing events and campaigns to deliver results in collaboration with Partner Marketing
Measure, analyze and evaluate performance against KPIs and goals to continually optimize results, deliver actionable insights, and make data driven decisions to continually improve outcomes
Manage budget forecasting and spend
Drive pipeline outcomes and marketing ROI
Be responsible for overseeing the demand funnel to increase velocity to close
We're excited about you if you have:BS/BA in business, marketing or communications.
5-7 years in field marketing (preferred), demand gen, channel, events team
Experience in tech software marketing is ideal
Sales experience is a plus
Ability to build and execute a strategic GTM collaborative marketing plan including in-person events
Excellent interpersonal skills - can work well cross-functionally and with diverse audiences to achieve collaborative objectives
Excellent communication skills - verbal and written
Experience in managing marketing budgets and multiple suppliers/vendors
Experience with Smartsheet, Canva and SalesForce.com is a bonus
Organized, able to manage multiple activities in a fast-paced environment, with a desire to improve processes
Can Do Attitude: Highly motivated, self-starter who can quickly adapt in a dynamic work environment
Willing to travel to up to 30%
What you can expect from us:Generous PTO Policy
Support work life balance with Unplugged Days
Flexible WFH Policy
Mental & Physical Wellness programs
Phone and Internet Reimbursement program
Access to Continued Career Development
Comprehensive Benefits and Competitive Packages
Paid Volunteer Time
Employee Resource Groups
EEO/VEVRAA
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