Job Description

Job Category: Digital Marketing
:
Field Marketing Services Executive, Europe (12 Months Fixed Term Contract)
The role
Bring Hotels to Life Online - Join Us as a Field Marketing Services Executive, Europe!
Are you passionate about creating content that inspires travellers and drives bookings? As a Field Marketing Services Executive, Europe, you'll play a key role in shaping the online presence of our franchised and managed hotels across Europe. Working closely with our Field Marketing Services Managers, you'll help develop engaging content for ihg.com and key OTAs - supporting both exciting new hotel openings and our vibrant existing portfolio. Even better, if you have a flair for digital marketing, a keen eye for performance data, and enjoy turning insights into action, this is a fantastic opportunity to make your mark.
We know this is a fixed-term contract - but it's a great chance to build valuable experience, contribute to real results, and collaborate with a talented and supportive team across the European region. If you're ready to help our hotels stand out and bring their stories to life, we'd love to hear from you!
Your day to day

• Develop hotel content for a variety of hotels across Europe.
• Work with hotels on developing and implementing Marketing content strategy on both IHG.com and on OTAs.
• Consult on tactical marketing plan and focus on driving incremental, profitable revenue to support the hotel to meet their business targets.
• Develop extensive knowledge on digital media channels and tools IHG can provide to the hotels.
• Build digital capability and manage the implementation of digital services for hotels.
• Deliver communications tothe hotels and document all interactions with the hotels i.e.. Planning meetings, presentations, review of results etc.
• Always act in the best way possible for the hotels to activate and push further FMS channels further.
• Building digital capability and supporting the development of digital services for hotels.
• Project management of specific initiatives.
• Travel required in specific situations.

What we need from you
We're looking for someone who brings more than just the right skills - we want someone who's excited to make an impact. You'll thrive in an environment where collaboration is key, priorities evolve, and every day brings fresh challenges and opportunities.
Curiosity, adaptability, and a proactive mindset are essential, along with the ability to turn data and insights into action. If you enjoy working across teams and markets, connecting ideas, and bringing creative solutions to life, this could be the perfect next step for you.
To excel in this role, you'll bring:

• 1+ years hands on marketing or hospitality experience, preferably within a large multinational company.
• Experience working with collaborative teams.
• Project management skills.
• Strong attention to detail and a creative eye.
• Copywriting skills.
• Analytical mindset and willingness to learn.
• Understanding of hotel industry, in particular digital or hotel marketing.
• Organised with the ability to prioritise workload from multiple stakeholders.
• Word, Excel and PowerPoint proficiency.
• Additional Language skills are an advantage.
• A second language is a plus, but not essential.

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About Us: At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?
About the Team:
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.