Job Description

Territory Manager - Wales


We're looking for a Territory Manager to lead and grow our Field Sales operations across Wales. In this role, you will be responsible for overseeing a hybrid sales force composed of both permanent Field Sales Representatives and freelance Field Sales Consultants, ensuring strong performance, motivation, and consistent execution of our commercial strategy.


What you'll do

Manage, coach, and support a team of permanent Field Sales Representatives and freelance Field Sales Consultants across Wales. Ensure your territory meets and exceeds sales targets through strong leadership, performance tracking, and field accompaniment. Build a positive team culture based on collaboration, accountability, and continuous improvement. Monitor KPIs and provide regular performance updates, insights, and action plans. Work closely with cross-functional teams (Marketing, Operations, Partnerships) to ensure alignment and efficiency. Recruit and onboard new team members as needed to support territory growth. Drive brand visibility and represent the company across regional events and outreach opportunities.

What we're looking for

Proven experience managing field sales teams or commercial teams in a fast-paced environment. Strong leadership and communication skills, with the ability to motivate both permanent employees and freelancers. Data-driven mindset with the capacity to analyse performance and translate insights into action. Strong organisational skills and ability to manage a large territory. Based in Wales and willing to travel extensively across the region.

Why you'll love working with us

Play a key role in shaping and scaling our commercial presence in Wales. Lead a diverse team of sales professionals with autonomy and trust. Join a company with a mission to empower small businesses and strengthen local economies. Competitive compensation and opportunities for development and growth.

Job Application Tip


We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.