Job Description

Early-Stage SaaS | Property & Operations Technology

UK (Remote / Hybrid)
Full-time

About the company

We are recruiting on behalf of an early-stage SaaS company building software to solve a real, operational problem in property and asset management.

The product sits between full DIY and full outsourcing, helping professionals reduce day-to-day operational workload while retaining visibility and decision-making control. The platform is live at MVP stage, with early customer conversations underway.

The business is now focused on validating product-market fit through real-world usage rather than theory, vanity metrics, or top-of-funnel noise.

This is a founding hire with direct exposure to the founding team and significant influence over the company's early growth trajectory.

The role

We are seeking a

Founding Growth & Adoption Lead

to take ownership of early growth and user adoption.

The core objective of this role is to answer a fundamental question:

Who truly needs this product, why do they adopt it, and how can that insight be turned into repeatable growth?

This is not a traditional marketing role. There is no predefined playbook, the successful candidate will help build it.

In the initial phase, the role will focus on identifying, onboarding, and activating the first

10-20 users

, working closely with them to understand real pain points, behaviour, objections, and usage patterns.

The role operates at the intersection of:

Customer discovery Onboarding and activation Early sales and qualification Adoption and retention Product feedback and iteration
Key responsibilitiesEarly customer acquisition & ICP discovery

Identify and engage early users (e.g. agents, property managers, portfolio operators) Conduct direct conversations via DMs, calls, demos, and onboarding sessions Qualify users based on genuine pain and urgency, not surface-level interest Continuously refine the Ideal Customer Profile using real-world evidence
Onboarding & activation

Personally onboard early users and guide them through live use cases Observe how users interact with the product, identifying friction and drop-off points Define and optimise the core "aha moment" Reduce time-to-value through improved onboarding and setup flows
Adoption & retention

Maintain close relationships with early users to understand ongoing usage Identify drivers of repeat usage versus disengagement Collect structured qualitative feedback and translate it into actionable insight Help shape onboarding, messaging, and in-product guidance
Growth experimentation (early-stage, hands-on)

Test positioning and value propositions through real conversations Experiment with high-signal acquisition channels (communities, referrals, direct outreach) Track what converts users from interest to activation Prioritise activation and retention over vanity metrics
Product feedback loop

Act as the internal voice of the early customer Translate user feedback into clear product recommendations Work closely with the founders to influence roadmap priorities Help define what product-market fit looks like in practical terms
Candidate profileExperience

3-7 years' experience in growth, adoption, customer success, operations, or early-stage SaaS roles Proven experience working closely with customers in B2B or operational SaaS environments Exposure to property, facilities, operations, or service-led industries is advantageous Experience in early-stage or "zero-to-one" products is highly desirable
Personal attributes

Comfortable speaking with customers daily Willing to do things that don't scale (manual onboarding, bespoke follow-ups) Naturally curious about user behaviour and decision-making Able to identify patterns across conversations and convert them into strategy Resilient to rejection and scepticism Energised by ambiguity and building from first principles
Not a fit if you are:

A brand-only or content-only marketer Dependent on perfect data before taking action More comfortable analysing dashboards than speaking to users Looking for a tightly defined role from day one
What success looks like (first 3-6 months)

10-20 active users using the product in real operational scenarios Clear articulation of the true ICP -- and who is not the ICP Documented objections, buying triggers, and adoption signals Measurable improvements in onboarding and activation Evidence that some users would be genuinely disappointed if the product were removed
Why this role matters

This role will directly shape the future of the company.

The successful candidate will have:

Real ownership over growth and adoption strategy Direct influence on product direction Close collaboration with the founding team A clear path to senior leadership roles (e.g. Head of Growth, Head of Revenue) as the company scales
Job Types: Full-time, Permanent, Temporary, Fixed term contract

Pay: 70,000.00-100,000.00 per year

Benefits:

Company pension Employee mentoring programme Enhanced paternity leave Flexitime Free or subsidised travel Health & wellbeing programme Profit sharing Work from home
Work Location: Remote