Job Description

Job Title:

Franchise & Marketing Assistant

Hours

: Monday to Friday, 9 am to 5 pm

Salary

: 24,100 per annum with an OTE of 26,000

Location

: Head Office, Nantwich (Stapeley), Full-time office-based

Position Overview:

We're looking for a proactive Franchise & Marketing Assistant to support both our marketing and franchise teams. You'll help drive campaigns, create engaging content, manage franchise leads, and assist our marketing team with day-to-day projects. With responsibilities spanning digital marketing, PR, POS, and events, this is a hands-on role offering the chance to make a real impact across multiple marketing channels.

Company Overview:

Ableworld is an award-winning mobility brand, providing high-quality, affordable products that make everyday life easier. Recognised as one of the

Top 100 Franchises in the UK

for three consecutive years, we are committed to excellence and growth. We're expanding our network of franchise partners, offering full support to help them succeed while building the Ableworld brand nationwide.

Responsibilities

:

Analyse and optimise franchise leads generated through PPC campaigns, using insights to improve performance and maximise ROI

Nurture franchise leads through targeted email marketing, creating campaigns that engage prospects and encourage conversions

Plan, create, and manage email marketing campaigns from start to finish, including writing engaging copy, designing eye-catching templates, and segmenting lists for targeted messaging

Develop and schedule compelling content for LinkedIn, promoting franchising opportunities and business growth insights

Coordinate and schedule Discovery Sessions and Introductory Calls with prospective franchisees, ensuring a seamless experience

Conduct keyword research and implement SEO strategies to improve franchise website content and boost search engine rankings

Monitor website traffic and performance using tools like Google Analytics, providing actionable insights to inform marketing strategies

Stay ahead of industry trends and best practices in franchising, digital marketing, SEO, PPC, and video content creation

Product PR content for blogs, industry magazines, and franchise portals to enhance brand visibility

Assist with content management, creating versatile content for multiple platforms to maintain consistent brand messaging

Oversee the design, booking, and placement of Ableworld newspaper adverts on a weekly/monthly basis

Lead the production of the product catalogue, including updates, new designs, print management, and distribution to stores, while coordinating stock and reorders

Support the creation and editing of engaging video content for marketing campaigns

Organise and manage promotional POS materials for all stores, including design, ordering, scheduling, and managing ongoing price updates in line with promotional calendars

Assist with planning and executing general marketing initiatives and brand events, contributing ideas and ensuring smooth delivery

Create, update, and amend franchise materials, including the franchise prospectus, promotional merchandise (e.g., pens, stationery), and other partner resources

Skills & Experience

:

Bachelor's degree in Marketing or a related field is desirable

1-2 years of experience in a hands-on marketing or related role

Strong written and verbal communication skills

Proficiency in Microsoft Office suite, MailChimp, Canva, Google Analytics, and HubSpot

Experience in a web content management system (CMS) is desirable

Ability to multitask, prioritise tasks, and work efficiently in a fast-paced environment

Creative thinker with a passion for marketing and eager to learn and grow in the field

Benefits

:

Bonus scheme

Excellent opportunities for career progression and personal development

Company pension

Employee discount

Free parking

Health and wellbeing programme

Cycle to work scheme

Rapidly growing company

Closing Date

:

21st November

Job Types: Full-time, Permanent

Pay: From 24,100.00 per year

Benefits:

Company events Company pension Cycle to work scheme Employee discount Free parking On-site parking
Work Location: In person