Job Description

Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.

About the Role:

We seek a talented and experienced freelance Content Marketing Writer to join our team part-time.



This role will cover maternity leave and involve developing and executing content marketing strategies to support our business objectives. The ideal candidate will have a strong background in creating compelling ad copy and a proven track record in content marketing.

Key Responsibilities:

Develop and execute content marketing strategies to move prospects through the buyer journey.

Create, deploy, and measure content across various channels, ensuring alignment with our brand guidelines and key messaging.

Collaborate with Product Marketing, Demand Generation Marketing, and other teams to support our global content strategy.

Produce high-quality content assets, including ad copy, blog posts, whitepapers, case studies, and social media content.

Manage content development by freelancers and through hands-on execution.

Analyze content performance and optimize strategies to achieve desired outcomes.

Skills & Requirements

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Qualifications:

2-5 years of B2B content marketing experience required including ad copy development.

Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.

Excellent command of grammar and punctuation.

Experience with marketing project management systems and marketing automation platforms (e.g., HubSpot, Salesforce, Asana).

Proficiency in SEO best practices and content optimization techniques.

Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

Ability to work independently and meet tight deadlines.

Remote eligible for UK

Preferred Qualifications:

Experience in a similar role within a SaaS company.

Familiarity with digital asset management tools.

Availability to occasionally come to London office.

We Drive Customer Value


We Take Ownership


We Are Bold

About the company

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Basware is how finance leaders in global enterprises can finally automate their complex, labor-intensive invoice processes and stay compliant with regulatory change. Our Accounts Payable (AP) automation and invoicing platform helps companies achieve a new level of efficiency - in a matter of months - while reducing errors and risks. We bring a unique combination of

true automation, complete coverage,

and

deeper expertise

to make it all just happen for our customers. That's why the world's most efficient AP departments at 700+ global customers rely on Basware to handle over 170 million invoices per year.


Joining Basware means you'll join a team filled with innovators, passionate about their work and enthusiastic about the industry we've pioneered. You'll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world-class solutions and services. A critical part of our culture is the high amount of trust we put into our employees--we want everyone to make a difference, so we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where:

We Drive Customer Value

,

We Take Ownership

and

We Are Bold

in everything we do, to

make it all just happen for our customers.