Job Description

To support the growth of Lonely Planet's iconic guidebooks, we are seeking the help of a freelance Design Researcher. Working closely with our Guidebook Development Editor, you will conduct hands-on design research, as well as analysing the wealth of third-party data available. This is a freelance position. We anticipate needing freelance support for at least 6 months, with the possibility of extending.

What You'll Do

Create a programme of research designed to improve Lonely Planet's guidebook sales Test content, designs and products as they are prototyped to ensure they meet consumer needs and will drive growth Conduct quant and qual research on users and non-users to find out how Lonely Planet can best position its product for success Create briefs for the book product team on how to improve existing product, and launch suitable product to new demographics based on consumer insight Analyze the wealth of third-party data published in both the travel and book industries to ensure Lonely Planet books remain competitive and on-trend

What We're Looking For:

Freelancer looking to form a deep relationship with Lonely Planet 3+ years of relevant design research or UX experience Hands-on experience in quantitative survey and qualitative / design consumer research Excellent analytical, presentation, communication and influencing skills Track record of contributing to demonstrable business growth Intellectual curiosity in ever-changing travel and media landscapes to stay abreast of industry trends and changing consumer needs A scrappy approach - sourcing fast, cost-effective recommendations

Rate:

250 per diem, to be invoiced fortnightly

Lonely Planet Guidebooks

With over 150 million guidebooks in print, Lonely Planet is a trusted source for any traveler. Since our inception in 1973, we've inspired generations of travelers to discover amazing places and enabled curious travelers to get off the beaten paths to appreciate different cultures and become agents of positive change.


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