Job Description

We're a lean, mission-driven UK startup on a journey to redefine how people experience mushroom based supplements. With an upcoming DTC website and companion app (iOS & Android), we're all about real-world results.

Role & Goals

You'll be our go-to marketer, responsible for moving us from zero to traction across multiple channels--brand awareness, web, app, social, and Amazon. In priority order your targets will be:

Build Brand Awareness & Category Recall

Drive Traffic to Website & Develop DTC Channel

Increase App Downloads

Own Social Content Calendar & Grow TikTok & Instagram to 10K Followers Each

Set Up & Optimize an Amazon PPC Program (Target ROAS > 2)

Key Responsibilities

Strategy & Execution:

Craft and implement multi-channel campaigns aligned to our priority roadmap.

Creative Oversight:

Develop high-impact ad creatives and copy across Meta, TikTok, Instagram, and Amazon.

Paid Media Management:

Meta Ads (awareness ? traffic ? retargeting) TikTok In-Feed & Spark Ads Amazon Sponsored Products/Brands/Display with ongoing bid and keyword optimization

Organic Growth:

Build and manage a content calendar for TikTok & Instagram. Use trends, UGC, and community engagement to hit follower targets.

Analytics & Reporting:

Track KPIs--CTR, CPI, ROAS, follower growth, engagement rates. Deliver concise weekly performance summaries with clear, actionable insights.

Collaboration & Feedback:

Work closely with the founder on direction, budget allocation, and creative iterations. Suggest low-cost tools or hacks to maximize ROI.

You Have

Freelance/Contract Experience

scaling DTC brands--ideally in supplements, fitness, wellness, or health tech.

Hands-On Meta & TikTok Ads

expertise (setup, scaling, optimization).

Strong Amazon PPC Skills

(auto ? manual campaigns, bid strategies, negative keywords).

Social Media Savvy:

Built TikTok/Instagram accounts from scratch to significant followings.

Data-Driven Mindset:

Comfortable setting targets, analyzing metrics, and pivoting quickly.

Creative Flair:

Strong copywriting and visual sensibility for both paid and organic channels.

Self-Starter Attitude:

You own projects end-to-end, from strategy through execution and reporting.

What You'll Get

Flexible Schedule & Remote Work

Early-Stage Upside:

Opportunity to grow into a longer-term or part-time/permanent role as we scale.

Equity Potential:

For the right person who helps get this all going, there's an opportunity to earn equity down the line.

Product Discounts:

Free supplements and early access to new formulations.

Portfolio Building:

Lead the full-funnel launch of a unique supplement + app combination.

Compensation Structure:

We'll work on a clear, milestone-based payment plan tied to each phase of our jointly agreed roadmap.

Job Type: Freelance

Pay: 35.00-50.00 per hour

Expected hours: 5 - 10 per week

Application question(s):

Are you comfortable with jointly agreeing milestone based payments and freelance working? Which brands have you worked with previously?
Experience:

Social media marketing: 2 years (required) Amazon PPC: 2 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Remote