Job Description

DESCRIPTIONThis is a 12 month fixed term contract.At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we're constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. Come join the team and help us make history!We are looking for a talented Senior Marketing Manager to lead customer lifecycle and engagement marketing for Amazon Transportation Services (ATS) in the EU. In this role, you will own the strategy and execution for deepening relationships with existing customers across programs such as Amazon Relay and Amazon Freight Partner. Your focus will be on engagement, retention, customer progression, and value proposition development-guiding customers through their lifecycle and maximizing their satisfaction and contribution to the business.This role is pivotal in evolving how we engage with our current customers-through personalized experiences, strategic communication, and lifecycle marketing initiatives that support their journey across onboarding, activation, growth, and advocacy. You will work cross-functionally with product, tech, marketing, and program teams to design seamless, data-driven engagement programs that educate, inform, and create long-term value for our customers.Key job responsibilities
Own and drive the customer lifecycle strategy for existing customers across ATS programs, focusing on onboarding, engagement, retention, and advocacy.Develop and optimize the customer value proposition across segments, tailoring messaging and programs that help customers grow with us through progressive stages.Design lifecycle campaigns and engagement journeys, using a mix of channels including email, in-product communication, events, and digital content to support customer success and satisfaction.Leverage customer insights and behavioral data to segment audiences, identify lifecycle gaps, and build targeted marketing initiatives that increase activation, adoption, and long-term retention.Partner cross-functionally with Product, Ops, Sales, and Brand teams to ensure customer engagement strategies align with program goals and deliver consistent, high-value experiences.Measure and analyze customer engagement metrics, campaign performance, and customer feedback to continuously improve lifecycle strategies and ROI.Lead strategic content development that supports education, loyalty, and long-term program alignment-including customer-facing guides, webinars, case studies, and thought leadership assets.A day in the life
You'll balance strategic planning with hands-on execution, shaping customer journeys and developing programs that create meaningful engagement. You'll collaborate with senior stakeholders across EU teams, influence product and brand narratives, and use data to uncover opportunities that deepen customer relationships. You will be at the center of how we show up for our existing customers-thoughtfully, consistently, and with high standards of execution.BASIC QUALIFICATIONS- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadershipPREFERRED QUALIFICATIONS- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targetingAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( ) to know more about how we collect, use and transfer the personal data of our candidates.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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