Job Description

Company Overview

MyActive is dedicated to supporting local communities by providing accessible leisure centers across Staffordshire Moorlands and the High Peak. As part of Alliance Leisure Ltd, owned by Staffordshire Moorlands District Council and High Peak Borough Council, we are committed to promoting active lifestyles and fostering community connections.

Summary

MyActive Leek is on the brink of something exciting, a brand-new, state-of-the-art centre for leisure, health and wellbeing set to open its doors in 2026.We're looking for a General Manager who can lead from the front, bring our values to life, and help shape what this flagship site means for the Staffordshire Moorlands.

As General Manager, you'll be the heartbeat of the centre, responsible for creating a safe, welcoming, and inspiring environment where everyone feels supported to move more, feel better, and live well. You'll lead by example, empowering your team to deliver exceptional customer experiences while keeping operations running smoothly and efficiently.

JOB DESCRIPTION

Job Title

General Manager

Job Family

Operations

Accountable For

All Centre Staff

Reporting To

Head of Operations

Main Contacts

Duty Manager, Head of Operations, Head of Contracts and Compliance, Customer Engagement Lead, Head of Marketing & Communications, People Business Partner, Finance Business Partner, Employee Forum Representative, Maintenance Team

Hours

MAIN AIMS

To provide overall leadership and accountability for a leisure centre, ensuring safe, compliant, and customer-focused service delivery, driving participation, income growth, and customer satisfaction through effective local implementation of organisational strategies, while stepping into any operational role when required. To play a key role in delivering MyActive's core purpose with an unwavering commitment to our shared organisational values and agreed behaviours. As part of our One Team approach, deliver outstanding customer focused experiences which promote the benefits of movement and physical activity in maintaining positive health and wellbeing and in tackling health inequity. To collaborate proactively with customers, colleagues, and partners, enabling us to be the service provider of choice for the local community's health and wellbeing needs.

KEY RESPONSIBILITIES

Operational Delivery

Lead the safe, efficient, and customer-focused operation of the centre on a day-to-day basis. Ensure the facility is presented to the highest standards of cleanliness, safety, and accessibility. Develop and implement local programmes that increase participation and reflect community needs, aligned with organisational objectives. Provide oversight and operational management of health and fitness activity supporting membership growth and retention across a range of performance metrics. Work with the local lead for swimming to create and implement the swim development plan, maintaining oversight to ensure the swim school and recreational swimming targets are consistently delivered. Act as a visible and accessible leader within the centre, role-modelling professional standards. Where required, cover frontline operational duties as necessary to maintain safe and effective service delivery.

Health, Safety and Compliance

Ensure the implementation and maintenance of a robust health and safety management plan for the centre. Ensure full compliance with health and safety, safeguarding, and environmental policies at site level. Monitor and enforce safe systems of work, conducting regular checks, audits, and risk assessments. Take accountability for escalating risks, incidents, or compliance breaches to the Head of Operations or Head of Contracts and Compliance as required. Support the local implementation of organisational initiatives such as QUEST and environmental sustainability programmes. Ensure statutory checks, inspections, and remedial actions are carried out and recorded, escalating issues where necessary. Work with the Head of Contracts and Compliance and Maintenance colleagues to support delivery of estates and asset management priorities.

Customer Engagement

Work with the Customer Engagement Lead to develop a customer engagement plan which supports sales and retention and customer experience and success processes and objectives. Build and maintain positive relationships with customers, partners, and local community stakeholders. Promote the centre as a hub for health, wellbeing, and physical activity within the local community. Capture and feed back customer insights to inform organisational improvements and service development.

Marketing & Communications

Work with the Marketing & Communications team to develop and implement a local marketing and communications plan. Coordinate the local marketing and communications strategy and ensure its effective delivery and activation both within and outside the facility. Ensure all marketing materials and communications comply with MyActive brand guidelines, maintaining a consistent, high-quality customer experience across all channels and touchpoints. Ensure centre based updates and information are shared with customers and colleagues via the agreed range of communications platforms.

Leadership - Manager Level

To lead by example, representing the designated business area, providing direction, decision making and effective support to direct reports and contributing to an inclusive workplace culture. To manage a delegated budget, ensuring that the MyActive Financial Procedures are followed for the management of all assets (including people). Proactively manage and increase all income streams for the facility, identifying opportunities to drive and optimise secondary spend opportunities within the centre. To manage the business area's training requirements (inc budget), identifying priorities and ensuring that the team's skills, knowledge and approach are developed and appropriate to deliver agreed outcomes. To manage all assigned contracts and SLAs in line with agreed parameters and measures, pro-actively troubleshooting where issues and non-compliance arise To manage all resources both pay and non-pay, with a commitment to delivering value for money for the public and MyActive overall To track progress of projects and provide regular management reports and escalation of risks as required. Manage and develop team members as per the MyActive Performance Management Scheme - ensuring that all team members have access to regular individual and team meetings, have agreed objectives which they are appraised against and developed to meet. To work with the HR team to ensure opportunities for professional development are identified and any performance challenges are resolved early. To work with the local Employee Forum Representative to ensure employees concerns are heard and proactively addressed Ensure that the team (employed, casual and freelance) are engaged and well informed regarding MyActive's initiatives. Encourage and develop effective teamwork and collaboration across MyActive, and with external partners and stakeholders. To facilitate regular business area communication and team building initiatives To role model and embed a culture of continuous learning and improvement To provide cover for other managers as required/line management

Leadership - Head/Director Level

To agree with the Head of Operations targets and KPIs for teams and provide regular progress reports and management information To agree with the Head of Operations a budgeted Business Plan for the service area with a supporting People Plan, including succession and development. To communicate the Business Plan to all staff and ensure that it is understood in the context of the My Active strategic direction and any other key initiatives To act as a strategic thought leader for MyActive, introducing new ideas and ways of working which reflect contemporary practice and takes colleagues across the organisation with them

External Focus

To undertake policy research, design and development work as required. To promote and market MyActive's various brands to support increased and sustained income generation To take account of local, regional, and national initiatives and innovations, to support and secure community and business engagement and improve business performance. To keep abreast of changes in best practice to ensure that Alliance Leisure Ltd. thinking and practice is leading edge.

General

Be an ambassador for MyActive and maintain a professional approach at all times At all times act in accordance with MyActive Safeguarding Children and Adults at Risk policies and procedures To build the MyActive Code of Conduct and values into every-day work and activities on a personal, team and organisational level, regularly referencing Our Code of Conduct to inform and inspire To be supportive and good team player, supporting others where you can, and actively participating in team meetings, events and the induction and training of new team members Create and maintain good working relationships with all MyActive colleagues To promote and support diversion and inclusion in all activities To be aware of and act in accordance with the MyActive environmental sustainability plans and approach at all times To be aware of and act in accordance with MyActive policies and procedures at all times Ensure that appropriate standards of Health and Safety provision are in place and implemented to ensure the safety of staff, visitors and the general public

The above is not exhaustive, and the post holder may at any time be asked to undertake any other duties reasonably required

To undertake this role the post holder will be required to hold an enhanced disclosure from the Disclosure and Barring Service. Where a valid DBS is not currently held ALL will undertake this check before an individual commences in post.

To apply please go to our careers page to download a application form

https://www.myactive.uk/Careers

Job Type: Full-time

Pay: 35,679.00 per year

Work Location: In person

Application deadline: 05/02/2026