Job Description

General Manager - Bay38

Sales, Strategy & Growth across Bay38 and Clothing House

Location:

WS9 9AS

Type:

Full-time, permanent

Package:

Competitive base & high-impact bonus structure

The Mission

Bay38 is the creative engine of Walsall Wood Group, covering content, campaigns, and comms across the automotive and trade sectors. Under Bay38 sits

Clothing House

, a growing workwear brand supplying branded uniforms, embroidery, and custom bundles to garages, trades, and national groups.

You'll be running Bay38 with one simple focus:

sales-fuelled growth

. Clothing House sits within your remit, ready to scale under your lead. You'll hunt commercial opportunities, tender for bigger contracts, lock in recurring revenue, and help position Bay38 as the comms and creative powerhouse behind the entire Walsall Wood Group.

What You'll Be Doing

Sales & Tendering Actively source and respond to B2B tenders (garages, franchises, education, industrial) Pitch and close contracts for workwear, brand packages, and retained agency work Identify and own high-value sales opportunities across sectors Build a live, visible pipeline across both Clothing House and Bay38's creative services

Business Development

Launch internal campaigns to grow awareness of Clothing House within our network Open up the Bay38 Media Room to trade clients, influencers, YouTubers, and B2B creators Package and pitch creative services for growing companies: video, web, brand, comms Be the person that brings money through the door

Operational Collaboration

Work with fulfilment and embroidery teams to ensure smooth, scalable delivery Shape and improve how client briefs, approvals and production cycles are handled Guide the team on setting up repeatable, margin-friendly systems for growth Keep quality and speed high

Internal Comms Lead

Position Bay38 as the communications machine behind every Walsall Wood Group brand Develop internal campaigns, launch support, and identity work for new ventures Build influence with the founder and leadership team by making things happen

You'll Love This If You Are

Sales-first with a strategist's brain, you can chase the deal and build the system A confident closer, happy to cold outreach, present, and pitch with polish Entrepreneurial, you want to be the key player in a growing group Fast, structured, and obsessed with clear value creation Plugged into trade, branding, or B2B services

A head start would look like

Branded clothing, embroidery, or merch Creative/marketing retainers or production packages Into the automotive, construction, industrial, or franchise world

What You're Unlocking

This role is the top of the pyramid for Bay38 and Clothing House.

Get this right and you'll -

Be the growth engine for two brands Influence internal comms across a multi-business group Build a team underneath you as revenue scales Be considered for director-level or equity positions in future

First 90 Days

Win or tender for 1-2 recurring large clothing contracts (we have leads already) Package and close 1-3 creative/media jobs Build a monthly funnel report with key opportunities Begin positioning Bay38 as the brand/comms partner for all internal ventures

How to Apply

Skip the fluff. Send us:

A short note or video on why you fit One sales move you'd make in week one A deal or pitch you're proud of

Email us..

nathan@walsallwood.com

Job Type: Full-time

Pay: 28,000.00-45,000.00 per year

Additional pay:

Bonus scheme
Benefits:

Company pension Employee discount On-site parking
Schedule:

Monday to Friday
Application question(s):

Who is your role model for sales? Explain why? Tell us about your Marketing Experience? Who is your role model for marketing? Explain why? Tell us about your sales experience?
Work Location: In person