Job Description

Job Title

General Manager, UK & Ireland

Location

World Business Centre (Heathrow) - with management also of branch office in Dublin

Salary

Negotiable

About APG UK & Ireland

APG UK & Ireland is one of the top-performing offices of the APG network of 130+ global offices who partner over 200 airlines worldwide. The independently-owned and run UK business provides airline representation, interline e-ticketing, BSP support, fare filing, payment solutions, and other distribution services. Based in London Heathrow, with a success driven team of around 25 staff, APG UK & Ireland operates sales, reservations, ticketing, and administrative functions. Our mission includes driving yield maximisation, sustainable revenue growth, and long-term brand development for our valued client airlines.

Role Summary

Due to continued growth, APG UK & Ireland is seeking a General Manager to support the directors. The successful candidate will lead the UK operations to shape strategy and execution across sales, marketing, administration, and customer service. Working with the Managing Director you will share responsibility for the growth and operational excellence of the UK and Ireland offices.

Key Responsibilities

Strategic Leadership & Business Development Assist to lead, mentor, and develop the team across the UK & Ireland Develop and execute the UK & Ireland strategic business plan in alignment with APG's global objectives. Identify growth opportunities: win new airline clients, expand service offerings, and deepen relationships with existing clients. Lead product development initiatives (e.g., interline e-ticketing, NDC, digital distribution) tailored to the UK and Ireland markets. Collaborate with APG's global product, commercial, and executive teams to align UK and Ireland strategy with the broader network. Work in partnership with the directors and finance teams to deliver revenue growth, cost control, and profitability. Oversee budgeting, resource allocation, and investment planning for UK and Ireland operations. Oversee UK and Ireland operations across all functions: sales, reservations, ticketing, interline, administration. Implement operational best practices to improve efficiency, customer service, and process quality. Drive productivity through technology, automation, and continuous process improvement. Maintain and strengthen relationships with airline clients -- ensuring service delivery, growth, and long-term satisfaction. Assist negotiate and manage commercial contracts and representation agreements. Represent APG UK & Ireland at industry conferences, airline forums, and stakeholder events throughout the world. Oversee the growth of partnerships with travel trade, travel agents, and other distribution partners in the UK & Ireland. Engage with external stakeholders: airlines, industry bodies, regulators, and partners. Oversee the management of staff in the two APG offices

Experience

Proven senior leadership experience in the aviation / airline distribution / GSA / airline sales sector. Strong track record in growing a business unit. Experience managing sales teams, operations, and customer-facing functions. Familiarity with airline distribution systems (BSP, interline, fare filing) and modern distribution models (e.g., NDC) is highly valuable. Strategic thinker with successful execution experience in a multinational network. Leadership: ability to inspire, manage, and develop a high-performing team. Strategic planning and business development: identifying and capitalising on growth opportunities. Commercial acumen: understanding of airline economics, yield, pricing, and distribution. Relationship management: building strong partnerships with airlines, agents, trade bodies. Communication: excellent written and verbal communication; ability to present to C-level and stakeholders. Resilience and adaptability: ability to navigate a fast-changing aviation environment.

Why Join APG UK & Ireland?

Be part of the world's largest GSA airline network: APG has over 130 offices in more than 170 countries. Opportunity to lead a high-impact, revenue-generating business Work in a highly entrepreneurial, collaborative, and dynamic company. Opportunities for international business travel Shape the future of airline distribution through innovative platforms like interline e-ticketing, fare filing, and emerging technologies. Lead a compact but experienced team with deep knowledge of airline sales, reservations, and operations.
Job Type: Full-time

Pay: From 70,000.00 per year

Benefits:

Company pension On-site parking Profit sharing Sick pay Work from home
Work Location: In person