Job Description

We are looking to recruit a driven, ambitious individual to join our Ford team in Bradford as General Sales Manager.



This is a fabulous opportunity to join a family run business in the AM top 50 and represent one of our fantastic manufacturer partners. This role comes with a competitive basic salary of 40,000 with an achievable OTE of 65,000.

About our business

Our business started over 60 years ago and has been in the same family ever since. From our very humble beginnings, we have grown to be in the top 50 car dealers in the country. Across our 26 businesses we have a stable workforce of over 600 people, many of whom have been with us for years. We are always on the lookout for nice, genuine people who genuinely care about our customers and have a can-do attitude.

Our recruitment philosophy is that we recruit for attitude and train for skills, which means that although we're often looking for specific technical skills, if you like working with customers and you are attracted by our Family Values of Fit, Fun, Family and Fearless, you'll fit in well here and we'd like to hear from you even if you have no experience of the automotive industry.

We offer manufacture training for product knowledge to give you the technical skills you need, and we work with our own world class sales trainer who will give you everything you need to be a "top one percenter".



We'll expect you to work hard but in return we'll offer you an industry leading package, flexible working hours and a real opportunity to progress: we prefer to promote from within and you will see this in every one of our sites. You must possess an outrageous ambition to want to be the best and you won't let anyone stop you.

Key objectives within the roleTo achieve and strive to exceed all targets and sales objectives through a well-developed and motivated sales team. Ensure the sales team have full knowledge and understanding of product, promotional and marketing activities, and communicate visions and goals to staff by planning and preparing thoroughly for the daily sales meeting. Ensure that the department is adequately staffed in order to achieve departmental objectives. Conduct a detailed induction with all new sales personnel, and continue to monitor achievements and review individual's performance through the Company's development review process. To manage the training and development of the sales executives, developing skills to support improvements in job performance and to aid career advancement. Delegate responsibilities to appropriate personnel and monitor progress to ensure the task is completed as directed To work with the Head of Sales to formulate policies and procedures to achieve maximum profitability Develop strategies, objectives and action plans to increase business and ensure maximum profitability and volume sales targets are achieved and exceeded. Plan, oversee and monitor the completion and success of sales campaigns, advertising and promotional activities to maximise car and extras sales and also create and maintain a positive and professional image of the retailer. Analyse current procedures to identify opportunities for improvements. Build a strong rapport with financial institutions and other relevant businesses. To maximise sales and profitability through satisfaction and retention of customers. Ensure appropriate communication is sent to all customers to establish long-term marketing objectives. Consult with customers to establish their needs and continue to maintain good relationships with customers by meeting and exceeding their expectations. Handle dissatisfied customers calmly, resolve complaints with sensitivity and involve others when needed.

What we offer

World class training provided from our own trainer and our brand partners 30 days annual leave inclusive of 8 bank holidays, increasing with length of service Preferential rates for servicing and repairs on your family and friend's cars. A workplace pension scheme. Company demonstrator

Hours:

Your normal working hours are Mon-Fri: 8.30am to 6.30pm.


Sat:8:30am-5:30pm


Sun: 10:30am-4:00pm


5 days a week to meet business needs

We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race,ethnicity, gender, age, national origin, religion, disability or other characteristics.



Job Opening ID

ZR_718_JOB

Date Opened

17/12/2025

Job Type

Full time

Industry

Automotive

Work Experience

4-5 years

Salary

Up to 65,000 including OTE

City

Bradford

Province

West Yorkshire

Country

United Kingdom

Postal Code

BD1 4SR