Job Description

Location : Orpington

Job Ref : GMHO0525

Employment : Full-Time Permanent

Closing Date : 26 September 2025 12:00 pm

Company Overview

Join Brayleys - Driving Excellence in Automotive Retail

Brayleys is a modern, fast-growing automotive dealer group with a strong presence across the UK. We represent some of the most respected brands in the industry including Honda, Hyundai, Nissan, Kia, Renault, Suzuki, Mazda, Dacia and Honda Motorcycles. Since opening our first dealership in St Albans in 2003, we've expanded to over 30 locations nationwide, and we're not slowing down.


We're building something ambitious. Our goal is to become one of the UK's top 10 AM 100 dealer groups, and we know that getting there depends on hiring and developing the very best people. That's why we place huge value on creating a workplace where individuals feel supported, trusted and recognised. We invest in training, structured career development and tailored programmes such as our Rising Stars and Leadership Development initiatives, designed to help people progress and thrive at every level.


At Brayleys, we believe a great business starts with a great culture. Every team member plays a part in our success, and that shared sense of purpose runs through every showroom, workshop and office. Whether you're just starting out or joining us with years of experience, you'll find a collaborative, energised environment with plenty of opportunity to grow.


We're also committed to building a more inclusive and representative industry. As a Gold Member of the Automotive 30% Club, we are actively working to improve gender balance across the business and champion more diverse leadership across the automotive sector.


That commitment hasn't gone unnoticed. We've been officially recognised by Great Place to Work as one of the UK's Best Workplaces 2025, as well as one of the UK's Best Workplaces for Wellbeing and Best Workplaces for Development. These awards are based entirely on what our people say about working here, and we're proud of the culture they've helped shape.


If you're looking to join a business that's ambitious, inclusive and committed to doing things the right way, Brayleys is a place where you can build a meaningful career.

The Role

Brayleys Cars Limited, a rapidly growing and ambitious business in the automotive industry, is seeking an experienced, dynamic General Sales Manager to lead our team at our Honda dealership in Orpington. You will play a key role in driving sales and overseeing the operations of a high-performing team in a dynamic, customer-centric environment.


Reporting to the Divisional Sales Manager, this role offers an opportunity to be part of Honda's incredible success story - already one of the leading retail brands in the UK, with an enviable alternative fuel offering. The role comes with a competitive salary, company car, training opportunities and company benefits.

What does a typical day involve?

Working on the sales floor alongside our Honda Sales execs, supporting and leading by example. Motivating your team to meet sales targets Liaising with customers, both face-to-face, by phone/email, through social media and messaging platforms. Liaising with the manufacturers' representatives Understanding and constantly improving our customer experience We don't always get it 100% right and that means you will also be handling any customer complaints in an efficient and effective way Collating finance proposals for customers Speaking to customers, both face-to-face and over the phone Making sure that our stock is correctly and competitively priced, delivering a great on-line presence.

Required Skills and Experience

To be successful in this role, you will certainly need to have previous experience in the motor industry, but what other skills and experience would be good? Whilst brand experience is preferred, it isn't essential. In addition to your experience, you will demonstrate the following:

The ability to nurture and build long lasting and trusting relationships with internal and external customers and stakeholders of our business. The ability to lead, support and motivate your sales team in meeting its collective goals together by example from the sales floor. A calm and professional manner, making sure the business and the team comply with both our companies and our regulatory bodies processes and procedures. A commitment to our company principle of treating every visitor to our business as we would a welcomed guest in our own home. Every day. Every Time. Without Fail. No Exceptions

If this sounds like you, please submit your application today to be considered for this exciting opportunity