Job Description

General Sales Manager - Lead Success at Our Award-Winning Dealership!

Location:

Fords of Winsford, Weaver Valley Road, Winsford, Cheshire, CA7 3AL

Salary:

50,000 basic with achievable OTE of 80,000

Hours:

Full-time, 5 days out of 7 including weekends

Benefits:

28 days annual holiday | pension scheme | healthcare plan | employee discounts | free parking

About Us

Fords of Winsford has proudly served customers across the Northwest for over 66 years. As the region's largest independent used car supersite, we are trusted by thousands for our unbeatable value, huge choice of vehicles, and seamless car-buying experience.

The Opportunity

We are looking for a dynamic, results-driven General Sales Manager to lead our high-performing sales team. This is a career-defining role in a fast-paced, high-volume car supermarket environment, overseeing four Sales Managers and 25 Sales Executives, driving the performance of a team that sells thousands of cars every year. If you thrive under pressure, love motivating teams, and have a proven track record in Motor Trade sales management, this is the opportunity for you.

Why Join Fords of Winsford?

We offer more than a job -- we offer a career. You'll join a supportive, ambitious team where your contribution is recognised and rewarded. You'll enjoy a safe work environment, wellness programmes, and clear opportunities for growth.

What You'll Do

As General Sales Manager, you will take full accountability for sales performance, financial results, and team development. You'll embed our core values of trust, transparency, and excellence across the sales team, ensuring outstanding customer satisfaction while maximising profitability. You'll lead by example, inspire your managers and sales executives, drive change initiatives, and implement processes to keep the dealership operating at peak efficiency.

Key Responsibilities

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Drive Sales Success:

Lead your team to exceed volume and profit targets while delivering an outstanding customer experience.

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Maximise Profitability:

Oversee car sales and add-on products, including finance and insurance, ensuring every opportunity is captured.

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Inspire and Develop Your Team:

Motivate, coach, and mentor sales executives to unlock their full potential.

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Ensure Compliance:

Maintain FCA compliance and align all activities with company policies.

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Monitor Performance:

Track KPIs, identify trends, and implement strategic improvements.

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Streamline Operations:

Improve processes, encourage fresh thinking, and foster a culture of continuous improvement.

Why This Role is Exciting

You'll have the chance to lead a large, ambitious team in a high-volume, fast-moving environment, influence strategy, drive business growth, and maximise profits across vehicle sales and Finance & Insurance products, all while creating a culture of success, accountability, and continuous improvement.

Who We're Looking For

We want someone with energy, passion, and a proven track record in Motor Trade sales management. You thrive in fast-paced environments, can handle high-pressure situations, and know how to get the best from your team. You are organised, highly motivated, and ready to drive the business forward while maintaining an outstanding customer experience.

Apply Now

If you're ready to lead a top-performing team, make a real impact, and take your career to the next level, we want to hear from you!

Job Type: Full-time

Pay: 50,000.00 per year

Benefits:

Company pension Free parking Health & wellbeing programme On-site parking
Education:

A-Level or equivalent (required)
Experience:

Car Sales Management: 3 years (required) Consumer Finance Sales: 3 years (required) Insurance Product Sales: 3 years (required) FCA Compliance : 3 years (required)
Licence/Certification:

Driving Licence (required)
Work authorisation:

United Kingdom (required)
Work Location: In person