Job Description

Job Title:

Generative Engine Optimisation (GEO) Specialist

Location:

Remote / Hybrid (UK Preferred)

Company:

NeuralAdX Ltd

Salary:

250-300 per day

Role Overview

We are seeking a Generative Engine Optimisation (GEO) Specialist to help our clients gain visibility and citations across leading AI platforms such as ChatGPT, Perplexity, Claude, Microsoft Copilot, and Google AI Mode. This role focuses on strategic content structuring, authority-building, and technical optimisation so that AI search systems recognise and reference our clients' websites accurately and consistently.

You must understand how large language models (LLMs) retrieve, evaluate, cross-reference, and rank information. You will be responsible for reviewing client websites, diagnosing why they are not being cited by AI systems, and implementing structured improvements aligned with the

11 key GEO factors

.

Key Responsibilities

Conduct GEO audits on websites to evaluate current AI visibility and citation likelihood. Optimise website content to meet the

11 GEO Factors

:

Citations

(credible external sources referenced properly)

Quotations

(directly quoted authoritative lines where appropriate)

Statistics & Data Evidence

(support claims with verifiable numbers)

Fluency & Readability

(clear, structured, and logically coherent content)

Easy-to-Understand Explanations

(translate technical info into accessible language)

Technical Terms & Unique Vocabulary

(ensure content reflects domain expertise)

Authority of Source & Author

(strong author profiles, credentials, and organisation trust)

Author Bios / Entity Identity

(present clear identity and legitimacy signals)

Recency & Freshness

(update and maintain content to match AI recency weighting)

Structured Schema Markup

(build JSON-LD and linked entity schema to clarify meaning)

Source Diversity

(multiple reputable sources, not just internal or circular references) Build, edit, and optimise website pages in WordPress / Elementor (or equivalent CMS platforms). Implement and troubleshoot schema markup (JSON-LD), including WebPage, Article, Organization, Person, VideoObject, ImageObject, and BreadcrumbList. Create SEO and GEO-aligned internal linking structures. Analyse competitor SERP and AI-generated outputs to identify citation patterns. Collaborate with the content and design team to produce polished, factual, and trustworthy materials.

Required Skills & Experience

Strong understanding of how AI search engines and large language models process information. Demonstrable experience in

website content optimisation or advanced SEO

.

Computer literate and comfortable with online research, documentation tools, and CMS systems.

Practical

website building experience

(WordPress or similar). Ability to write clear, structured, and authoritative long-form content. Familiarity with

schema markup (JSON-LD)

and structured data formatting. Strong analytical skills and a methodical approach to problem-solving. Ability to cross-verify claims using reputable academic, governmental, or industry sources.

Desirable (Not Essential)

Experience working with AI-generated content platforms. Background in digital marketing, research writing, journalism, or technical communication. Knowledge of HTML/CSS basics. Experience with SEO tools (e.g., SEMrush, Ahrefs, Surfer, Rank Math, Google Search Console).

What We Offer

Training on advanced GEO workflows and frameworks. Opportunity to work at the forefront of a rapidly emerging digital discipline. Flexible working arrangements. Growth-focused environment with potential to advance into senior GEO strategist roles.
If this sounds like you, send your CV, examples of your website/content work, and a short explanation of your understanding of Generative Engine Optimisation. We are not looking for buzzwords -- we are looking for clarity, logic, and real craftsmanship in how information is structured.

Job Type: Freelance

Pay: 250.00-300.00 per day

Benefits:

Work from home
Work Location: Remote