Job Description

Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.
We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.
THE GIG
As part of the Global Digital Marketing team, you will lead the development and execution of digital content for Dr. Martens' campaigns across all digital channels. Reporting to the Senior Digital Marketing Manager, and working in close partnership with regional digital teams, you'll shape how we engage with consumers throughout their journey across ecommerce, CRM and paid media channels.
As our Global Digital Content Manager, you will be responsible for:
Digital Content Strategy & Campaign Planning

• Leading the creation and execution of digital content strategies
• Developing strategic campaign plans across ecommerce, CRM, and paid media channels
• Managing digital workflows using internal project management tools for all Global Brand stories across Newness, Icons and AMP product categories.
• Aligning with the Global Social Content Lead on consumer journeys across organic social and digital channels

Content Development & Collaboration

• Acting as the go-to link between Global Tech and Global Marketing
• Briefing internal teams (Global Studio, Digital Design, Copy) with digital-first content needs in mind.
• Collaborating with Global UX and Digital Design teams to deliver engaging, user-friendly, and effective content experiences.
• Collaborating with Global Marketing, Global Brand Studio and regional Digital Marketing teams to brief asset needs, gather insights on performance, and deliver strategic full funnel recommendations for digital paid channels across paid social, display, and search.
• Partnering with Global SEO to ensure content enhances brand visibility and supports commercial goals.

Channel & Toolkit Management

• Delivering comprehensive digital marketing toolkits to regional teams to enable execution that's globally consistent.
• Maintaining alignment with Global Retail and PR to ensure unified brand messaging and consumer journeys are being considered across channels.

Regional Coordination & Performance Tracking

• Leading global check-ins with regional teams to improve digital content processes and execution.
• Supporting digital A/B testing initiatives and incorporate learnings into future content briefs.
• Defining KPIs with campaign teams and gather regional feedback for ongoing optimisation.
• Understanding digital best practise and be the go-to expert on digital content.

Customer-Centric Content & Innovation

• Contributing to Customer Data Platform (CDP) initiatives to improve the customer journey.
• Collaborating with the Global Community Lead to identify community-driven content opportunities.
• Managing the UGC (User-Generated Content) platform, leveraging consumer content to boost DTC sales.

THE STUFF THAT SETS YOU APART
Put simply, for this role the key things we're looking for are:

• Proven experience in ecommerce and CRM, with a strong grasp of digital marketing principles across web, email, and paid and social media platforms.
• An understanding of CMS platforms and proven experience delivering digital content that drives sales and brand engagement.
• A collaborator with excellent problem-solving, communication and stakeholder management skills
• Understanding of the different paid media platforms and best optimised content formats, across paid social, display and search.
• A consumer-first mindset with a deep understanding of the digital customer journey

WHAT'S IN IT FOR YOU?

• Hybrid working
• Welcome to the family free pair of Docs
• 65% off all Docs
• Award-winning 'Buy As You Earn' Dr. Martens share plan
• Private healthcare
• A dedicated culture team
• 2 paid volunteer days per year
• Amazing Camden based offices with roof terrace overlooking the canal

Are you ready to fill your boots? Apply now.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

Skills Required