Job Description

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.


At AstraZeneca, we are redefining our future by thinking and acting differently. Our vision is to be the leader in Cardiovascular, Renal, Metabolism, Respiratory, and Immunology by 2025. We are forward-looking, challenge the status quo, reflect on insights, spot opportunities, and act on smart risks. Our BioPharmaceuticals pipeline is growing, and it takes something special to get that out to patients. We go above and beyond to find solutions that impact patients - harnessing science with technology and connecting the entire healthcare ecosystem. Every decision we make is centered around how we can better serve patients. Join a global team filled with diverse perspectives where everyone is empowered to share ideas openly.


Ready to make a difference? Apply now!

Introduction to role

As Head of Marketing for Tezspire, you will be accountable for the development and implementation of the commercial strategy and compelling promotional plans for current and upcoming indications, including, promotional communication materials, global campaign, global promotional activities, launch preparation workshop, sales support materials, and more according to the brand strategy.

Overall responsibilities of position:

Leading the Brands commercial strategy definition Represent the commercial voice within the global cross functional product team Lead the global commercial working group Engaging with the local head of marketing to ensure a flawless and aligned execution of the strategy Engaging with Key External Experts (KEEs) to gather input to inform the strategy and activities plan including advocacy development Lead Brand's long-range plan, brand strategic plan, Quarterly Business Review, Performance Review and support Global VP to coordinate the external communication with Finance and Investor Relations. Lead and Implement commercialization activities for Brand to drive and deliver global outstanding performance across markets. Participate on the Global Brand Team to include a thorough and well-coordinated input into Brand strategy and ensure close integration and flawless execution Continue to drive patient centricity and innovation through all aspects of Brand strategy Appropriately manage governance interactions and alignment with the executive board, regional and functional teams Drive a best-in-class organization culture to become a respected leader in pharmaceutical industry while cultivating an inclusive high-performance environment that values and leverages diversity. Manage and develop a high performing team of highly skilled, motivated individuals incl. regular feedback, coaching and strong individual development support

Marketing Strategy

BRAND STRATEGY AND AMBITION

: Full P&L accountability, including - determines profit targets and long-term brand development - incorporating opportunities, insights and analytics, technologies, and possibilities into breakthrough strategies Develop AZ umbrella marketing vision based on key trends, science and opportunities, and enables leadership to communicate it

EXTERNAL LEADERSHIP

: Possesses comprehensive TA knowledge of brands and healthcare environment; identifies key insights and opportunities. Shapes and aligns clinical development programs based on insights and strategy Anticipate trends and market dynamics to identify compelling insights, partnering with Global and Medical to maximise understanding of market and competitors

ECOSYSTEM

: Identifies innovations and opportunities to expand business with strategic partners and collaborations to sustain competitive edge Identify and drive role in ecosystem; identify partner to fill any capability gaps Map ecosystem across value chain and identify partners to provide competitive advantage Scan broader healthcare ecosystem to identify potential technology, data and service partners for innovative collaborations Defining who to engage with in ecosystem and formulate strategies to do so across portfolio Cross-functional collaboration with Medical, Sales and Marketing to define joined-up approach to Customer Engagement and share insights

ACCESS STRATEGIES

: Works with extended team to deliver a sustainable pricing and access strategy for the brand including LCM (multiple indications)

Brand Plan Execution

BUSINESS ACUMEN

: Conducts comprehensive business reporting and upwards stakeholder management; makes cross-functional commercial decisions, balancing resource, profit and revenue over the short, medium and long term. Articulate value proposition for single brands and across offerings for customers and AZ team

RESOURCE ALLOCATION

: Forecasts and organises a resource allocation model that supports the set ambition, addresses the external landscape, considers succession planning, short and mid-term organisational needs

DIRECTION

: Sets strategic direction and oversees brand planning and implementation, making agile shifts in execution, informed by market insights and performance

GUIDING FRAMEWORK

: Develops and evaluates progress against outcomes-based brand effectiveness guidelines with clear governance

People

LEADERSHIP

: Sets team direction, ambition and inspires the team to follow it - influencing senior management, MCs and Global Teams, Sales Teams and CFTs

PEOPLE

: Leverage's diversity strategy and global cultural knowledge; builds a strong, diverse talent pipeline for succession and sustainable performance; creates a cohesive and collaborative team environment

DEVELOPING OTHERS

: Coaches colleagues to identify and fulfil personal development goals; provides opportunities to team members and offers support to foster growth

Essential Skills/Experience

10+ years' experience in the biopharma industry, with a strong preference for experience in the hospital and acute care business. In-depth understanding of hospital and acute commercial strategy, account management, methodologies, and tools (product profiling and positioning, forecasting, pricing reimbursement, market research techniques, competitive intelligence resources). Thorough 'hands-on' knowledge of building Target Product Profiles (TPPs), generating sales forecasts, and business cases. Experience shaping brand strategy while understanding of product profile is evolving. Thorough understanding of the drug development process and the need for commercial line of sight throughout. Understanding of future healthcare market challenges including local regulatory requirements Exposure to and track record of effective management of senior decision-making/governance bodies. Proven experience engaging with and leveraging insights from external customers e.g., KEEs, prescribers, payors.

Desirable Skills/Experience

Strong strategic thinking, decision making, and problem-solving skills. Strong leadership and influencing skills to ensure a strong commercial focus in R&D projects. Proven ability to collaborate across functional boundaries. Demonstrated ability to bring ideas to action. Strong analytical, organizational, and communication skills (written and verbal) required.
The annual base pay for this position ranges from $256,297 to $384,445. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.