Job Description

Global Marketing Manager - Healthtech & Wellbeing (B2B)

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Company:

Physitrack Group

Location and working hours:

In Person - Global. The individual must be committed to either core UK/ European or US based Hours (New York).

Hours:

Full time.

Salary:

65,000

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About Physitrack

Physitrack's Mission is to elevating the world's wellbeing with our groundbreaking digital healthcare and employee wellbeing tools. With customers spanning across 187 countries and a diverse team stationed in 14 different nations across four continents, we aim to revolutionise healthcare.

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About You

We are searching for a Marketing Manager to join our team and lead demand generation across our digital health and employee wellbeing offerings. You'll need to combine strategic thinking with strong execution skills, and be confident driving campaigns from ICP definition through to conversion and sales enablement.

This role is ideal for someone commercially minded, data-driven, and excited to build high-impact marketing programs in a fast-paced, mission-led environment.

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What You've Done

5-8+ years in B2B marketing roles, preferably across healthtech and/or wellbeing Owned pipeline and MQL/SQL generation -- proven track record of conversion and ROI Built ABM or named account programs Created content for regulated audiences (clinical, HR, insurance) Worked closely with Sales, Product, and CS in high-growth teams Holistic Marketer with a wide array of strategic experience.
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Why This Role Exists

We're building a world where being healthier is easier -- for everyone, everywhere. Our platform supports both

clinical outcomes

and

employee wellbeing

, and we're scaling fast.


To support this, we need a commercially-minded, content-led

Marketing Manager

to fuel qualified pipeline and platform adoption across two strategic motions:

Healthtech / Clinical

buyers (EHR vendors, MSK, triage, payers, IT teams)

Employee Wellbeing

buyers (HR teams, benefits brokers, enterprise buyers)


This is a

strategic and hands-on

role for a B2B marketer who wants to shape the GTM playbook -- from positioning and campaigns to content and conversion.

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What You'll Own

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Strategy & ICPs

Map buying committees for both verticals Develop segmentation, pain points, and insight-led positioning
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Demand Generation

Build and run multi-channel campaigns: + Search, paid social, ABM, events, brokers, email
Experiment, test, and reallocate budget based on performance
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Content & Evidence

Own full-funnel content engine: + ROI stories, clinician-led webinars, outcome snapshots
Build an evidence library that supports both net-new and expansion
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Sales & Broker Enablement

Create sales decks, broker toolkits, battle cards, objection handling Co-build campaigns with CS and AE teams
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Website & CRO

Optimise landing pages with A/B testing Own CRO hypotheses and performance
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Analytics & Budget

Launch funnel dashboards in HubSpot and GA4 and Webflow Track CAC payback, content performance, and segment conversion
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Partnership Co-Marketing

Collaborate with EHRs, insurers, and brokers for co-branded campaigns Coordinate webinars, guides, and joint case studies
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Brand & Thought Leadership

Elevate our positioning as a thought leader in preventative health Ensure inclusive, compliant, evidence-backed messaging
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Bonus Points

Experience with NHS, private payers, or clinical procurement Familiarity with broker channels and benefits consultants Stories around embedded UI/API or EHR integrations Webinar production or event marketing experience Worked in a multi-product environment.
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Tools You'll Use

HubSpot, Salesforce GA4, CMS platforms, Heatmaps, Fullstory, Webflow LinkedIn Campaign Manager, paid media tools ABM and intent tools Webinar platforms (Zoom, Demio, etc.)
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What We Value

Passion for improving lives through better health, performance, and prevention Builder mindset -- hands-on, iterative, test-first Clear communicator and evidence-led decision-maker Collaborator across teams, clients, and partners Embraces change and ambiguity -- thrives in scale-up pace

How to Apply:

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If you are interested and believe your skills and experience make you the ideal candidate for this role, please submit your CV for review. Physitrack PLC is an equal opportunity employer that values diversity. All employment is decided on qualifications, merit, and business need.