Job Description

Company Description
De Beers London is the ultimate diamond jewellery house, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.
A destination for those seeking the most extraordinary diamonds for life's most significant moments, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
Through powerful and immersive storytelling, we create a compelling vision of luxury that resonate globally whilst remaining deeply relevant to local markets. With a presence worldwide, De Beers London is a luxury jeweller that prioritises craftsmanship and a client-first approach. Our commitment to innovation, artistry and heritage cements our reputation as the foremost authority in diamonds, making De Beers London the definitive jewellery Maison. You will be part of a legacy that defines the future of luxury.

In this role, you will define the strategy of DBL's brand activation through PR, Communications and events. While ensuring excellence in execution through all markets to maximize brand awareness/image and ROI.
Key Responsibilities:
PR Editorial & Events

• Develop global PR strategy and partner with the markets to deliver the plan.
• Manage global PR calendar, budget, assets and guidelines to ensure consistent/timely execution.
• Develop and implement PR event plan, including concepts/executions and maximising impact, coverage and ROI.
• Manage press engagement, interviews (with brand spokespersons), entertainment and gifting.
• Identify and manage brand collaborations/sponsorship opportunities.
• Manage PR results and DMR analysis.
• Manage all press photo shoot requests, logistics, images clearance and copy/quotes approvals.
• Manage the Western World PR/events plan, in partnership with EMEA and US teams.

Influencers/Dressing Opportunities

• Collaborate with the markets to define influencer strategies, co-ordinate celebrity dressings and seek out opportunities to build brand presence.
• Define role of each market's influencers from global perspectives, e.g. amplifying Western influencers in Asia markets to enhance global presence, as well as Asian influencers for global tourism.
• Identify prospective influencers with clear criteria and activiation activities in all markets to amplify reach and engagement.
• Identify stylist relationships for collaboration opportunities; deploy styling guideline and image library.

Monitor competitor's influencers' activities in all market to inform/evolve DBL's influencer strategy.
Brand Communications & Content

• Establish and drive a multi-channel communications strategy.
• Develop cut-through communications programs that resonate with global consumer audiences, particularly in the Western World (EMEA and US).
• Establish brand voice based on brand platform and maintain brand integrity across all platforms.
• Track engagement across various platforms and recommend data-driven decisions.
• Manage brand presence in relevant industry events, trade shows and conferences.
• Manage budget for brand communications activities and ensure compliance.
• Select and manage external communications agencies and partners.
• Partner with brand and product marketing teams on all press facing tools and assets.

We will close the advert early once a high volume of applications are received.
Qualifications
What You'll Do

• Act Like an Owner: Take full responsibility for the PR & Communications strategy and execution, ensuring alignment with business goals.
• Create Clarity: Clearly define objectives, expectations, and standards for PR & Communication elements. Communicate effectively to ensure alignment and understanding across teams.
• Empower Teams: Foster a collaborative environment where team members are encouraged to innovate and take ownership of their work. Support and enable colleagues to perform at their best.
• Succeed Together: Build strong cross-functional relationships to ensure cohesive and successful execution of initiatives.
• Challenge Conventions: Continuously seek and implement innovative solutions. Be open to new ways of thinking and encourage creativity within the team.

Who You Are

• Proven track record in leading PR & Communication strategies and teams.
• Expert level of Consumer marketing landscape, especially innovative brand communications strategies
• Exceptional communication and leadership skills.
• Demonstrates a proactive and accountable mindset. High attention to detail and commercial acumen.
• Data-driven to inform decisions and strategies, ensuring clarity and precision in your approach.
• Ability to drive continuous improvement.
• Innovative thinker with a passion for enhancing efficiencies and a client-first approach.
• Consistently striving for excellence and continuous improvement.
• Committed to fostering a positive and inclusive work environment.
• Celebrates achievements, learns from challenges and contributes to a positive work environment.

Additional Information

• A great working environment
• Fantastic pension scheme
• 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes
• Staff discount
• Free breakfast & lunch at onsite restaurant
• Free onsite gym
• Flexible benefits package

Who we are
De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature's most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant - for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group's people, shareholders, communities and partners.
Safety
Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.
Inclusion & Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only.
Building Forever
Sustainability is at the heart of our decision-making - it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers' trust in our diamonds that they can wear with pride.
Background Checks
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.
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