Job Description

Senior Social Media Manager | London
For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
Role purpose
The purpose of the Senior Social Media Manager role is to drive Aesops social media strategy, focussing on building online communities and connecting with our customers. The candidate will be able to drive innovative ideas within the business while honouring our values and heritage.
You will be required to connect retail staff and the wider business to social, highlighting its importance to customers. Reporting to the Head of Advocacy and Social Media, you will need great attention to detail, be keen to grow a team, have the ability to drive short and long term outcomes and drive projects from inception to completion.
Role responsibilities include, but are not limited to
Develop organic social media plans, campaigns, activations and tactics for products, brand marketing and key cultural moments
Support the Head of Digital Marketing and Social
Collaborate with creative, product and brand teams to drive product and brand stories
Responsible for all content planning, delivery, execution and community engagement managed by the team
Work with a broad range of social tools to deliver campaigns and analyse their impact from listening to content-planning
Build deep relationship with social platforms to identify new opportunities
Work with team members to brief and oversee the production of social assets with the in-house Creative Team and/or external production teams
Present regularly on campaign plans and results to the wider business
Insatiable appetite to hit targets by monitoring performance regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
Champion brand values and messages across all relationship and social activations by demonstrating a considered understanding of Aesop
Develop ways to engage our community to drive awareness, conversation and affinity to Aesop
Manage regional channels, developing platform specific strategies and guidelines
Work closely and collaboratively with wider marketing teams, including Digital teams, PR, regional and content teams to champion social-first ideas
Drive the growth of brand advocates in collaboration with PR.
This is a full-time position operating with a hybrid working pattern of three days per week based from Aesops London Bridge head office and two days per week remote working.
What we are looking for
Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives
Commitment to fostering an inclusive and psychologically safe work environment
Extensive experience growing and managing global social accounts
Expert knowledge of all global social media platforms
Exceptional data storyteller with strong presentation skills
A creative thinker who can come up with original ideas to elevate Aesop digitally
Enthusiastic about creating a different approach to social
Highly organised, managing multiple campaigns/projects at once
A natural communicator confident in presenting social campaigns and activities to different parts of the business and managing key stakeholders
Ability to interpret Aesops brand digitally, prioritising impact
Previous experience of working in a similar role, within a global setting, leading and managing a team
Strong stakeholder engagement skills and well versed in working cross functionally
Retail experience is preferred but not essential.
Whats on offer
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include -
Flexible, hybrid working pattern
Generous product discount allowance and bi-annual complimentary product allocation
Paid volunteering allowance for all employees
Bonus opportunity based on personal, and business, performance
Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
Access to employee assistance programmes, complimentary subscription to Headspace mindfulness app and summer hours options.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation. We actively encourage everyone to consider becoming a part of our journey.
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