Job Description

Your future, our legacy
Hotel
Dorchester Collection
Division & Department
Corporate Office - Sales & Marketing
Job Title
Global Social Media Manager
Contract Type
Permanent
Status
Full time
Position Overview
We care about your career and are known for having the absolute best people in the industry. When you join us as global social media manager you start a unique opportunity to become celebrated as the very best in your field. You'll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.
Based at the brand's corporate office in London, the global social media manager defines, directs and executes Dorchester Collection's social media strategy across all major platforms.
This role plays a crucial role in shaping Dorchester Collection's visual identity and driving brand recognition through creative storytelling and curated social-first content aligned to the company's overall marketing strategy.
As well as managing the global social media accounts on all owned platforms, the role acts as the brand guardian and strategic counsel for hotel-level social platforms, ensuring industry-leading execution through enticing, brand-building storytelling and content creation, culturally resonant influencer activations, engaging community and reputation management, performance analytics, luxury industry and trend-led insights and best practice sharing.
The global social media manager works collaboratively as part of the global marketing team, under the direction of the head of communications, and shapes and leads social activations in alignment with the company's cohesive omnichannel strategy.
What you'll get
As the Global Social Media Manager at Dorchester Collection, here are just some of the great benefits you will receive:

• Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
• 50% off at bars and restaurants within all of our Dorchester Collection hotels
• 750 Refer a Friend Scheme
• World class development opportunities
• Social events throughout the year
• Workday lunches in the form of a prepaid contactless card
• Season ticket loan and cycle to work scheme
• Exclusive access to a discount platform featuring 1000s of retailers
• Private medical insurance
• Competitive retirement scheme

What you'll do
This role is responsible for the following:
Global social media strategy

• Define, direct and implement a social media strategy for all current and possible future brand channels underpinned by Dorchester Collection's positioning as an ultra-luxury hospitality brand
• Work closely with the creative and digital teams to ensure the social media strategy aligns with global marketing objectives and supports overall commercial goals
• Act as social media strategic lead for local hotel teams to ensure all local hotel and F&B handles aligns with global vision and strategy
• With the support of the global social media executive, plan and execute the global content calendar (grid aesthetic, scheduling and posting) of
• Dorchester Collection's brand social media channels in line with always-on content strategy and campaign initiatives

Social-first content creation

• Work closely with the creative team to oversee and deliver social-first content in line with the company's overall visual identity and TOV for owned and paid platforms
• Oversee content production; develop and maintain relationships with new and future on-brand content creators to amplify key moments across the portfolio
• Hotel alignment and strategic counsel
• Advise individual hotel teams on social media campaigns; ensure hotel efforts and activations are in line with the corporate strategy and integrated within the hotels' marketing plans
• Keep global and local teams informed on emerging trends, best practice and tools through regular knowledge-sharing sessions designed to maintain Dorchester Collection's position as an industry-leader on social media
• Be the social media subject matter expert to key in-house stakeholders; e.g. people and culture, regional sales

Earned media: influencer and brand advocacy strategy

• Evolve and lead the execution of Dorchester Collection's influencer strategy aligned with overall brand positioning and target market strategy
• Cultivate and manage partnerships with international influencers to build 'social proof' of Dorchester Collection's brand positioning
• Act as brand-guardian for hotel-level activations, ensuring alignment between local and global strategies

Performance measurement frameworks

• Design a measurement framework to ensure social campaigns deliver on KPIs, target market impact and brand awareness goals
• Implement a data-driven approach through optimising analytical tools and social listening

Community Management

• Oversee daily community management on brand platforms
• Implement and oversee social media reputation, a digital guest outreach mindset and issue/crisis management action plans

Budget, platform and resource management

• Own and champion Dorchester Collection's social media and influencer marketing activation tools, including facilitating ongoing training for global teams
• Manage the global social media budget

What you'll bring

• A background in creating, leading and delivering social media strategies, preferably at a global or multi-brand level
• Strategic self-starter with strong follow-through; ability to manage multiple projects
• Understanding of Dorchester Collection's brand positioning and target market expectations
• A natural collaborator with a passion for cohesive, omnichannel marketing
• Expert knowledge of social media and influencer tools: scheduling, publishing, reporting and analytics and doing things differently
• Experience in managing influencer marketing activations and content creator relationships
• Strong analytical skills and commercial understanding
• Excellent communications skills, experience in issue/crisis management an advantage

Skills Required