Job Description

Job description

Quick Overview

We are seeking a results-driven and performance-focused

Google Ads Specialist

to join our growing eCommerce team. The ideal candidate will have hands-on experience managing and optimizing campaigns across

Google Ads

primarily, with secondary support for

Facebook (Meta)

, and

TikTok Ads

. Additionally, a strong understanding of how

SEO

works in 2025would be helpful. This role is responsible for driving traffic, improving conversion rates, and increasing ROI through paid media (and organic search) strategies. You will play a key role in executing data-driven campaigns that directly impact growth and revenue.

Based in central Edinburgh, this full-time office role offers a collaborative Mon-Fri environment (9am-5:30pm) where your technical expertise will directly impact our continued growth.

Key Responsibilities

Strategy Development and Execution:

Independently planning, setting up, and managing paid advertising campaigns across Google Ads (Search, Demand Gen, Pmax, YouTube), Meta (Facebook & Instagram Ads), and TikTok Ads, aligned with company objectives and market trends.

Identifying key audiences, keywords, markets:

building the big-picture of what works and what doesn't, then tailoring text, image and video to fit campaigns.

Using AI effectively

: leveraging AI to improve ad effectiveness, by either doing research, refining asset creation, etc.

Campaign Optimisation and Performance Tracking:

Continuously monitoring campaign performance (CPA, ROAS, CTR, Conversion Rate, etc.), conducting A/B tests, and optimising ad creatives, audience targeting, and bidding strategies to maximise Return on Investment (ROI).

Data Analysis and Reporting:

Regularly analysing advertising data and website traffic, producing clear performance reports, and providing data-driven, actionable insights and optimisation recommendations to the team.

Budget Management:

Effectively managing advertising budgets to ensure marketing objectives are met within allocated spend.

Market Insights and Collaboration:

Staying abreast of the latest trends and technologies in digital advertising and SEO, and collaborating closely with content, design, and other relevant teams to ensure cohesive and effective marketing campaigns.

SEO Strategy Implementation:

Executing comprehensive SEO strategies, including keyword research, AI content creation, content optimisation, technical SEO audits, and off-page link building, to enhance website visibility and organic traffic in search engines.

Essential Requirements

Core Experience:

A minimum of 3 years of hands-on experience in managing and optimising campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads platforms, with a proven track record and ability to provide successful case studies.

SEO Skills:

Strong understanding and practical experience in SEO, proficient with leading SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).

Data Analysis Skills:

Proficient in Google Analytics, with the ability to extract actionable insights from data to identify issues and propose effective solutions.

Language Proficiency:

Excellent command of English (both written and verbal), essential for this UK-based role.

Soft Skills:

Excellent problem-solving abilities, keen attention to detail, proactive and self-driven, strong time management and organisational skills, and a collaborative team player.

Benefits Overview

28 Days paid holidays per year (includes national holidays). Pension scheme. Referral programme. Free (personal) unlimited access to our food supplements - for focus & concentration, improving energy, mood and immune support. Free tea, coffee & healthy snacks (such as fresh seasonal fruits, probiotic yogurt for gut support and fresh cashews for a protein boost). Friendly Friday monthly lunch get togethers with the core team with weekly team building group fun. Fantastic work environment in Central Edinburgh conducive to personal and team growth.

Work Overview

We give you the tools, environment and opportunity to enjoy working with a great team.

Tools

- we use an advanced (and easy to use) team and project management software that resolves the majority of the communication issues when working between team and team leaders so working is stress-free and enjoyable (as it should be considering we spend so much of our lives at work!).

Environment

- The central Edinburgh office is located in the West End near Haymarket Station giving a comfortable, airy office space, with a quiet atmosphere conducive to focused results.

Opportunity

- we are a steadily growing company, moving from being an established startup (5+ years) to a stable mid sized company, with plenty of room for you to grow and stake out an area of responsibility and be rewarded for that.

We are an equal opportunities employer welcoming all applicants. Please note: office access is currently via stairs only.

When you join the team to start work, you would be invited to our Daily team morning call at 9am every day - making it easy to fit in and get to know the team.

What We'd Like From You

Someone who values accuracy and takes pride in quality work. We want team members who bring their best effort consistently, work smart towards their goals, and share our positive, growth-minded approach.

We do believe in positive thinking and hope you will too!

About the Company

Better Nutritional Science was founded in 2016 and it formulates, manufactures and retails food supplements online via its own websites. It owns the brand name Brainzyme .

It has formulation and manufacturing operations in the UK.It has distribution operations in the UK, USA, Germany, France and China.

Its mission is to work ethically to help as many people as possible. The company has helped hundreds of thousands of customers with its supplements that improve focus, energy, memory, mood and immune function. The customer service team loves receiving emails from customers who say the supplements have changed their lives for the better.

The team currently numbers 16 and is a mix of diverse, hardworking and friendly people. The company was successfully awarded Scottish Enterprise's Wider Innovation grant in 2018, and has been featured in some of the world's leading press, such as Forbes, The Times, Health & Fitness and Nutraceutical Business Review. It is growing steadily and on track to continue growth into 2025 and beyond.

To apply, please include:

Your CV

Examples of campaigns you have run and scaled with a good ROI.

Your preferred start date
We'd love to hear from you.

Good luck with your application!

Job Type: Full-time

Pay: From 31,000.00 per year

Benefits:

Company events Company pension Cycle to work scheme Discounted or free food Employee discount
Schedule:

Monday to Friday
Application question(s):

To apply, please include: Examples of campaigns you have run and scaled with a good ROI.
Experience:

Google Ads: 3 years (preferred)
Work authorisation:

United Kingdom (preferred)
Location:

Edinburgh EH3 7AL (preferred)
Work Location: In person