Job Description

We're now looking for a

Google Ads Specialist (PPC)

who lives and breathes performance marketing and understands how to turn ad spend into real business growth.



Role Overview



As a Google Ads Specialist at Digito Byte, you will be responsible for planning, executing, optimizing, and scaling paid search campaigns across multiple industries. You'll work closely with strategy, SEO, and creative teams to ensure every campaign aligns with business goals and delivers strong ROI.



This role is ideal for someone who is analytical, curious, and always testing ways to improve performance.



Key Responsibilities


Plan, build, and manage

Google Ads campaigns

(Search, Display, Shopping, Performance Max, YouTube) Conduct in-depth

keyword research

, audience targeting, and competitor analysis Write and test high-converting

ad copies

aligned with landing pages Monitor daily performance, budgets, bids, and Quality Scores Optimize campaigns for

CPA, ROAS, CTR, and conversion rate

Set up and maintain

conversion tracking

(GA4, Google Tag Manager) Create performance reports with clear insights and actionable recommendations Identify scaling opportunities and test new campaign structures Stay up to date with Google Ads policy updates, algorithm changes, and PPC trends
? Required Skills & Experience


2+ years of hands-on experience managing

Google Ads / PPC campaigns

Strong understanding of

Search intent, funnels, and user behaviour

Experience with

GA4, Google Tag Manager, and conversion tracking

Ability to analyze data and make performance-driven decisions Proven experience managing budgets efficiently Comfortable working with multiple accounts and industries Strong communication and documentation skills
Nice to Have (Not Mandatory)


Experience with

Shopping Ads & Performance Max

Basic understanding of

SEO and landing page optimization

Experience running ads for

lead generation and e-commerce

* Google Ads certifications