Job Description

This post is a dynamic and challenging field-based opportunity. The aim of the role is to drive referrals from relevant sources (including, but not limited, to CCGs, General Practitioners and their practice staff, external consultants, etc.) in line with hospital activity and business plans.



You will build with, and be the main point of contact for, GPs, their practice staff, and consultant referrers through the provision of a high standard of liaison, support, and communication. You will help to ensure that the Trust's Private Patient Services are positioned as the first choice for private patient referrals.



The post holder will take a leading role in driving attendance to our events to attract GPs, health practitioners, and other referrers to our education programme. You will also act as the interface between GPs and other medical referrers and the various Trust services and sites, facilitating appointments and admissions.

Key performance indicators for this role include:

Referral growth in line with hospital activity and revenue targets

Consistent identification of opportunities and threats to the business

Achieving an agreed number of events (including in-practice/onsite/online) per calendar year

Provision of regular reports to management and sites on performance of key accounts and influencing centres



The interview process will consist of two rounds, with the first being a telephone interview and the second face-to-face. Dates TBC as per interview process.



Develop and implement a data-based strategy for the proactive targeting of GPs and other medical referrers, which increases referrals and drives market share growth from the targeted areas

Visit GP practices and establish strong relationships with GPs and practice staff, presenting a positive and credible image to these external stakeholders

Ensure that GPs and referrers are aware of the structure and function of services at all sites and the referral process

Develop and deliver a structured programme of GP educational events and seminars (online and onsite), in-line with strategy

Create and implement email campaigns using Mailchimp and Eventbrite

Work with consultants to arrange content, support presentations and ensure materials for the seminar are developed to agreed timescales

Maintain close working relationships with key internal stakeholders, both clinical and non-clinical to ensure that the GP, practice manager and patient experience is positive, and act upon any concerns raised in an appropriate and timely manner

Work with internal Consultants to achieve caseload targets in-line with plans and drive referrals

Identify local opportunities to drive referrals

Develop a strategy to target potential diagnostic referral contracts within the local area to increase diagnostic referrals

Maintain and update all CRM systems daily

Monitor and report monthly on key account metrics



Guy's and St Thomas' Specialist Care , as part of Guy's and St Thomas' NHS Foundation Trust, offers a wide range of private patient services to UK and international patients.



Private patient activity is undertaken at across all five of our hospitals and at Wimpole Street Consulting Rooms and Diagnostic Centre.

The main specialties undertaking private activity are:

Cardiology and cardiac surgery



paediatrics



respiratory medicine and thoracic surgery



women's services (gynaecology, obstetrics)



renal



ophthalmology



fertility



plastics



GI surgery



vascular surgery

All Trust employees benefit from:

27 days annual leave on top of bank holidays, from 5 years 29 days annual leave, from 10 years 31 days annual leave



NHS pension - for this role staff can contribute 10.7%, the Trust will contribute 23.7%, includes life assurance - paying twice the annual salary in case of death while in service



travel season ticket and staff loans



discounted memberships to local fitness and leisure facilities



exclusive discounts for Trust staff



local and national NHS discounts



salary sacrifice schemes



maternity, paternity, sick pay entitlements



flexible working policy



education, training, development opportunities



career guidance, coaching, mentoring



annual staff recognition awards



equality, diversity and inclusion staff forums and networks



in-house occupational health, physiotherapy, staff psychology



free flu vaccinations



counselling service 24 hrs/day



prayer facilities



wellbeing workshops, and more.



Communication



Develop and implement a data-based strategy for the proactive targeting of GPs and other medical referrers, which increases referrals and drives market share growth from the targeted areas.



Communicate clearly and concisely and in a professional manner when representing the Trust. Communicate in a timely manner, ensuring that the team is kept informed. Adapt your own approach and communication style to individuals and situations.



Accountable for identification of potential key accounts locally by analysing current growth, strategic importance and impact, and future potential from a range of internal and external data sources



Develop clear contact management and communication strategies with identified local key decision makers and influencers in target accounts aligning with the Private Patient department's business strategy



Visit GP practices and establish strong relationships with GPs and practice staff, presenting a positive and credible image to these external stakeholders



Ensure that GPs and referrers are aware of the structure and function of services at all sites and the referral process



Develop and deliver a structured programme of GP educational events and seminars (online and onsite), in-line with the Private Patient department's business strategy



Create and implement email campaigns using Mailchimp and Eventbrite for bookings and registrations



Work with consultants to arrange content, support presentations and ensure materials for the seminar are developed to agreed timescales



Work with marketing to promote GP education programme and events using social media



Events may be held during office hours or in evenings and attendance will be required to ensure the smooth running of the event.



Work with marketing to develop an ongoing programme of tailored communications for GPs and practice staff and revise core messaging, positioning and value proposition for GP and consultant referrer market



Patient/customer care (both direct and indirect)



Maintain close working relationships with key internal stakeholders, both clinical and non-clinical to ensure that the GP, practice manager and patient experience is positive, and act upon any concerns raised in an appropriate and timely manner.



The role will have various customers, both internal and external.



Keep abreast of the strategic direction of the hospital, service developments and new consultants



Work with internal Consultants to achieve caseload targets in-line with the hospital's consultant development plans and drive referrals



Build relationships with key consultants at the Trust, raising the internal profile of the business development function in supporting the development of their practice



Support the other Private Patients teams in promoting all Hospital sites and services of Guys' and St Thomas' Specialist Care throughout various activities, as required.



Participate in other projects as required



Policy & Service development



Proactively seek areas of growth, opportunities and improvement within the private patient market.



Identify local opportunities for self-funding (e.g., long waiting lists) and promote Trust private patient services to drive referrals.



Develop a strategy to target potential diagnostic referral contracts within the local area, with the aim to increase diagnostic referrals



Arrange events in collaboration with relevant societies and organisations



Regular reporting and follow up of key issues identified or complaints received by customer



Resource management



Manage delivery of GP talks either online (via Zoom) or source venues and coordinate events on-site within budge.



Work within budgets set by the Business Development Lead and Associate Director - Marketing and Business Development.



Information management



Be aware of how computerized information can be disseminated, and how it can be used to inform and assist future strategic decisions of the Business Development function and the Private Patient Directorate.



To be a proficient user of any hospital system that holds data on private patients, as appropriate.



Maintain and update all CRM systems daily



Monitor and report monthly on key account metrics e.g. referrals and revenue trends, using analytical data, to the Business Development Lead, Associate Director - Marketing and Business Development, and Managing Director of Private Patients



Develop and maintain the email subscriber and GP/ health professionals database, ensuring that data protection guidelines are followed at all times and that any use of delegate, patient, and speaker data complies with current Information Commissioner's Office (ICO) and Data Protection Act (DPA) and Trust guidelines.



Work with front-line staff and medical secretaries to develop a system to ensure that referring GP data is captured at the point of registration.



Other duties



To undertake any other duties commensurate with the grade as requested.



To abide by the Trust's Core Behaviours for staff and all other Trust policies, codes, and practices, including standing financial instructions, research governance, clinical governance, patient and public involvement, codes and practices, and health and safety.